Snap Pixel
The Snap Pixel helps advertisers measure the cross-device impact of campaigns on Snapchat.
According to our data, Snap Pixel is the 9th most popular ad tracking tool on the web.
It has 1% of the ad tracking market share and is detected on 0.1% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Ad Tracking
- Rank: 9
- Market share: 1%
🏆 Snap Pixel Awards
- 🥉 Third most popular in Saudi Arabia in the Ad Tracking category.
- 🥉 Third most popular in Kuwait in the Ad Tracking category.
- ⭐ 5th most popular in Pakistan in the Ad Tracking category.
- ⭐ 6th most popular in Norway in the Ad Tracking category.
- ⭐ 6th most popular in the United Arab Emirates in the Ad Tracking category.
- ⭐ 7th most popular in India in the Ad Tracking category.
- ⭐ 7th most popular in Sweden in the Ad Tracking category.
- ⭐ 8th most popular in Denmark in the Ad Tracking category.
- ⭐ 8th most popular in Austria in the Ad Tracking category.
- ⭐ 9th most popular in the United Kingdom in the Ad Tracking category.
⚡ Sites Using Snap Pixel
We have data on 4,259 websites that use the Snap Pixel ad tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using Snap Pixel is 
spotify.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | spotify.com |
#22 | Sweden | English |
| 2 |  uber.com |
#117 | United States | English |
| 3 | #224 | United States | English | |
| 4 | open.spotify.com |
Sweden | English | |
| 5 | #543 | United States | American English | |
| 6 | #991 | United States | American English | |
| 7 | #1,019 | United States | English | |
| 8 | #1,053 | United Kingdom | British English | |
| 9 | #1,209 | English | ||
| 10 | #1,305 | United States | American English | |
| 11 | #1,334 | American English | ||
| 12 | #1,337 | American English | ||
| 13 |  quillbot.com |
#1,427 | United States | English |
| 14 | #1,544 | United States | English | |
| 15 | #1,556 | United States | American English | |
| 16 | #1,629 | English | ||
| 17 | #1,676 | United States | English | |
| 18 | #1,852 | English | ||
| 19 |  mercadopago.com.ar |
#1,856 | Argentina | Spanish |
| 20 | #1,881 | English |
📈 Usage Statistics
Most of the sites that use Snap Pixel:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Snap Pixel are from the United States, the United Kingdom, and France.
- United States 22.5%
- United Kingdom 11.6%
- France 5.7%
- Saudi Arabia 5.6%
- Norway 4.2%
- Netherlands 3.9%
- Germany 3.7%
- Australia 3.5%
- India 3.5%
- Other 35.8%
Most Snap Pixel users speak English, Arabic, or French.
- English 66.4%
- Arabic 6.4%
- French 4.6%
- German 4.1%
- Dutch 3%
- Swedish 1.9%
- Norwegian Bokmål 1.9%
- Spanish 1.7%
- Norwegian 1.3%
- Other 8.7%
The Snap Pixel ad tracking tool is especially popular on .com top-level domains.
- .com 47%
- .co.uk 4.6%
- .no 3.2%
- .org 2.8%
- .edu 2.6%
- .fr 2.2%
- .nl 2%
- .de 2%
- .se 1.9%
- Other 31.7%
The primary market segments for websites utilizing Snap Pixel include online shopping, business, and marketing and merchandising.
- Online Shopping 20.1%
- Business 11.4%
- Marketing/Merchandising 11.2%
- Education/Reference 10.5%
- Fashion/Beauty 10.1%
- Entertainment 3.8%
- Finance/Banking 3.8%
- Health 3.7%
- Travel 3.2%
- Other 22.2%
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💬 Frequently Asked Questions
What is the company behind Snap Pixel?
Snap Pixel is owned by Snap Inc., headquartered in Santa Monica, California, United States.
Which country uses Snap Pixel the most?
The majority of Snap Pixel users are from the United States.
Who uses Snap Pixel?
According to our data, Snap Pixel is used on thousands of sites, including such established ones as spotify.com, uber.com, and roblox.com.
Is Snap Pixel used on government websites?
Overall, we found Snap Pixel on 6 government sites in the United States.
Do academic institutions use Snap Pixel?
Yes, quite a few! In total, we know of 111 academic websites in the United States that use Snap Pixel.
How does Snap Pixel compare to its competitors?
Snap Pixel is a moderately popular ad tracking tool, ranking ahead of 6 other ad tracking tools we track.
What are the alternatives to Snap Pixel?
Alternatives and possible competitors to Snap Pixel may include 
Meta Pixel, 
Pinterest Analytics, and 
LinkedIn Insight Tag.
👉 See Also
- ✨ Related Technologies
- 💼 All technologies from
Snap Inc.