Web Analytics Tools Ranked #101–#125 in the United Kingdom by Market Share (2026)

📈 Web Analytics Tools Ranked #101–#125 in the United Kingdom

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

Statistics based on 189K+ analyzed websites. About this data

The following list shows the web analytics tools ranked from 101st to 125th out of 162 used on websites in the United Kingdom.

Rank	Name	Market share
101	W3Counter Cary, North Carolina, United States Real-time tracking of web statistics, including visitor activity, top posts, top referrers, searches, and locations. Free$5+/month	0.02%
102	Jentis Vienna, Austria A server-side tracking platform that collects and processes first-party user data through a server-based tag management architecture for analytics, marketing, and advertising use cases. €490+/month	0.02%
103	intelliAd Munich, Germany A cloud-based customer journey analytics and bid management platform that helps advertisers measure, analyze, and optimize marketing performance across multiple channels. $$$	0.02%
104	Publytics Milan, Italy A modern real-time and privacy-friendly Google Analytics alternative. €5+/month	0.02%
105	IO Technologies Nicosia, Cyprus A content analytics platform that provides enterprise-level data collection and visualization tools. $200+/month	0.02%
106	LogRocket Boston, Massachusetts, United States A cloud-based, AI-powered logging, session replay and performance monitoring platform. Free$69+/month	0.02%
107	Sprinklr New York, United States An AI-powered customer experience management platform. $15,000+/year	0.02%
108	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	0.02%
109	IpMeta Hilversum, Netherlands A Google Analytics plugin that adds "Service Provider," "Network Domain," and "Network Type" dimensions to reports. Free$39/month	0.02%
110	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.02%
111	Top.Mail.Ru Moscow, Russia A Russian web analytics and website rating system currently owned by VK. Free	0.02%
112	Kissmetrics St. Petersburg, Florida, United States A people-based analytics solution designed to track user behavior and increase conversions and revenue. $299+/month	0.02%
113	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	0.02%
114	Grafana New York, United States An open and composable observability and data visualization platform designed to visualize metrics, logs, and traces from multiple sources. FreeOpen source$19+/month	0.01%
115	Unbxd Mumbai, India A powerful product discovery platform that includes relevant search, navigation, merchnadizing and analytics. $$$	0.01%
116	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	0.01%
117	Acoustic Conway, Arkansas, United States A website behavior tracking component that records interactions from known contacts and anonymous visitors to support audience segmentation and marketing automation.	0.01%
118	Webtrends Portland, Oregon, United States An analytics solution for measuring adoption, user engagement, and usage of SharePoint and other web applications. $$$	0.01%
119	Oracle Infinity Austin, Texas, United States An digital analytics and behavioral intelligence platform that collects and analyzes visitor interactions on websites and mobile apps for enterprise marketing and optimization. $$$	0.01%
120	Rambler Counter Moscow, Russia A visitor counter used with the Russian website rating and analytics service "Rambler's Top100" to measure and report site traffic. Free	0.01%
121	Whos.amung.us Calgary, Alberta, Canada Offers several types of real-time web statistics widgets that do not require an account. Free$4.95+/month	0.01%
122	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	0.01%
123	Improvely Cary, North Carolina, United States A marketing analytics platform that provides conversion tracking and click fraud monitoring to measure the effectiveness of online advertising campaigns. $29+/month	0.009%
124	NIQ Chicago, Illinois, United States A global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers. $$$	0.008%
125	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	0.008%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 189,729 websites from the United Kingdom.
We currently track the presence of 187 web analytics tools across the web.
Of these, 162 were detected on websites from the United Kingdom.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.