NIQ
NIQ, also known as NielsenIQ, is a global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers.
It analyzes point-of-sale and supply chain data from millions of stores worldwide, offers retail measurement and market share analysis, product performance benchmarking, and predictive tools based on its Connect platform.
According to our data, NIQ ranks 135th among the web analytics tools we track.
It has 0.01% of the web analytics market share and is detected on 0.007% of all websites.
- 🏠 Website
- 🏷️ Previous name
- GfK
- 🔗 Links
Wikipedia💸 Pricing
📊 Rankings and Market Share
- Analytics
- Rank: 135
- Market share: 0.01%
🏆 NIQ Awards
- ⬆️ 22nd most popular in Spain in the Analytics category.
- ⬆️ 30th most popular in Poland in the Analytics category.
- ⬆️ 69th most popular in Germany in the Analytics category.
⚡ Sites Using NIQ
We have data on 234 websites that use the NIQ web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using NIQ is elconfidencial.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #355 | Spain | Spanish | |
| 2 | #437 | Spain | Spanish | |
| 3 | #477 | Germany | German | |
| 4 | #507 | Germany | German | |
| 5 | #594 | Spanish | ||
| 6 | #1,160 | Spain | Spanish | |
| 7 | #1,207 | United States | Spanish | |
| 8 | #1,279 | Spanish | ||
| 9 | #1,489 | Germany | German | |
| 10 | #1,598 | Spain | Spanish | |
| 11 | #1,610 | Spain | Spanish | |
| 12 | #1,720 | Spain | Spanish | |
| 13 | #2,173 | Germany | German | |
| 14 | #2,545 | Germany | German | |
| 15 | #2,660 | Spain | Spanish | |
| 16 | #2,841 | Germany | German | |
| 17 | #3,164 | Germany | German | |
| 18 | #3,259 | Spain | Spanish | |
| 19 | #3,655 | Spain | European Spanish | |
| 20 | #4,534 | Spain | Mexican Spanish |
📈 Usage Statistics
Most of the sites that use NIQ:
- are located in Spain
- have content in Spanish
- use the .com domain extension
- fall into the General News category.
Most of the sites using NIQ are from Spain, Germany, and Poland.
- Spain 45.1%
- Germany 18.8%
- Poland 16.1%
- Australia 4%
- United States 2.2%
- Austria 1.3%
- France 1.3%
- Italy 1.3%
- Argentina 0.9%
- Other 9%
Most NIQ users speak Spanish, German, or Polish.
- Spanish 47.2%
- German 19.3%
- Polish 15%
- English 9.9%
- Catalan 3%
- Italian 1.3%
- French 1.3%
- Portuguese 0.9%
- Dutch 0.4%
- Other 1.7%
The NIQ web analytics tool is especially popular on .com, .es, and .de top-level domains.
- .com 26.1%
- .es 21.4%
- .de 16.2%
- .pl 11.5%
- .com.au 3.4%
- .cat 2.6%
- .net 1.7%
- .info 1.3%
- .tv 1.3%
- Other 14.5%
The primary market segments for websites utilizing NIQ include general news, entertainment, and public information.
- General News 37.3%
- Entertainment 11.3%
- Public Information 8.5%
- Blogs/Wiki 7%
- Sports 4.9%
- Internet Radio/TV 4.9%
- Business 4.2%
- Games 4.2%
- Forum/Bulletin Boards 2.1%
- Other 15.6%
🕵️ Similar Technologies
These are some of the best NIQ alternatives.
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Matomo💬 Frequently Asked Questions
Where is NIQ's headquarters?
NIQ is located in Chicago, Illinois, United States.
Which country uses NIQ the most?
The majority of NIQ users are from Spain.
Who uses NIQ?
According to our data, NIQ is used on hundreds of sites, including such established ones as elconfidencial.com,
marca.com, and
focus.de.
What are the alternatives to NIQ?
Alternatives and possible competitors to NIQ may include 
Quantcast, 
Comscore, and Integral Ad Science.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,690 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.