NIQ
NIQ, also known as NielsenIQ, is a global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers.
It analyzes point-of-sale and supply chain data from millions of stores worldwide, offers retail measurement and market share analysis, product performance benchmarking, and predictive tools based on its Connect platform.
According to our data, NIQ ranks 133th among the web analytics tools we track.
It has 0.01% of the web analytics market share and is detected on 0.007% of all websites.
It is especially popular in Spain, appearing on 0.1% of all websites in the country.
- 🏠 Website
- 🏷️ Previous name
- GfK
- 🔗 Links
Wikipedia💸 Pricing
📊 Rankings and Market Share
- Analytics
- Rank: 133
- Market share: 0.01%
🏆 NIQ Awards
- ⬆️ 26th most popular in Spain in the Analytics category.
⚡ Sites Using NIQ
We have data on 265 websites that use the NIQ web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using NIQ is marca.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #414 | Spain | Spanish | |
| 2 | #420 | Spain | Spanish | |
| 3 | #540 | Spanish | ||
| 4 | #1,076 | Spain | Spanish | |
| 5 | #1,090 | Germany | German | |
| 6 | #1,327 | Spain | Spanish | |
| 7 | #1,380 | Spanish | ||
| 8 | #1,510 | Spanish | ||
| 9 | #1,517 | Spain | Spanish | |
| 10 | #1,650 | Spain | Spanish | |
| 11 | #1,838 | Spain | Spanish | |
| 12 | #2,441 | Germany | German | |
| 13 | #2,581 | Spain | Spanish | |
| 14 | #2,624 | Spain | Spanish | |
| 15 | #3,621 | Spain | Spanish | |
| 16 | #6,689 | Spain | Catalan | |
| 17 | #7,240 | Germany | German | |
| 18 | #7,371 | Spain | Spanish | |
| 19 | #11,534 | Spain | Spanish | |
| 20 | #13,943 | Spain | Spanish |
📈 Usage Statistics
Most of the sites that use NIQ:
- are located in Spain
- have content in Spanish
- use the .com domain extension
- fall into the General News category.
Most of the sites using NIQ are from Spain, Germany, and Poland.
- Spain 42.8%
- Germany 18.5%
- Poland 16%
- Australia 6.2%
- United Kingdom 3.3%
- United States 2.1%
- Canada 1.6%
- France 1.6%
- Austria 1.2%
- Other 6.7%
Most NIQ users speak Spanish, German, or English.
- Spanish 40.9%
- German 19.3%
- English 17.4%
- Polish 14%
- Catalan 2.7%
- French 1.9%
- Italian 1.1%
- Basque 0.8%
- Dutch 0.4%
- Other 1.5%
The NIQ web analytics tool is especially popular on .com, .es, and .de top-level domains.
- .com 27.9%
- .es 20.4%
- .de 15.1%
- .pl 10.6%
- .com.au 4.5%
- .net 2.3%
- .co.uk 2.3%
- .cat 2.3%
- .org 1.5%
- Other 13.1%
The primary market segments for websites utilizing NIQ include general news, entertainment, and blogs and wiki.
- General News 34.8%
- Entertainment 10.4%
- Blogs/Wiki 8.9%
- Business 5.9%
- Public Information 5.2%
- Games 5.2%
- Sports 5.2%
- Internet Radio/TV 5.2%
- Forum/Bulletin Boards 2.2%
- Other 17%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is NIQ from?
NIQ is from Chicago, Illinois, United States.
Which country uses NIQ the most?
The majority of NIQ users are from Spain.
Who uses NIQ?
According to our data, NIQ is used on hundreds of sites, including such established ones as marca.com,
elconfidencial.com, and
mundodeportivo.com.
What are the alternatives to NIQ?
Alternatives and possible competitors to NIQ may include 
Quantcast, 
Comscore, and Integral Ad Science.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.