🆚 HubSpot Analytics vs. NIQ
- 📈 HubSpot Analytics is much more popular than NIQ.
- 🌍 HubSpot Analytics is more popular in all countries.
- ⭐ NIQ is particularly popular in Spain.
NIQType
About
HubSpot Analytics is a marketing analytics platform integrated with 
HubSpot CRM that measures website activity, campaign performance, and marketing channels.
It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.
NIQ, also known as NielsenIQ, is a global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers.
It analyzes point-of-sale and supply chain data from millions of stores worldwide, offers retail measurement and market share analysis, product performance benchmarking, and predictive tools based on its Connect platform.
Headquarters
Pricing
(1K contacts) $10+/seat/month
(3 seats, 2K contacts) $890/month
(5 seats, 10K contacts) $3,600/month
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in Finland in the Analytics category.
- ⭐ 4th most popular in Norway in the Analytics category.
- ⭐ 5th most popular in the United States in the Analytics category.
- ⭐ 5th most popular in Australia in the Analytics category.
- ⭐ 5th most popular in New Zealand in the Analytics category.
- ⬆️ 24th most popular in Spain in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.