NIQ
NIQ, also known as NielsenIQ, is a global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers.
It analyzes point-of-sale and supply chain data from millions of stores worldwide, offers retail measurement and market share analysis, product performance benchmarking, and predictive tools based on its Connect platform.
According to our data, NIQ ranks 134th among the web analytics tools we track.
It has 0.01% of the web analytics market share and is detected on 0.007% of all websites.
- 🏠 Website
- 🏷️ Previous name
- GfK
- 🔗 Links
Wikipedia💸 Pricing
📊 Rankings and Market Share
- Analytics
- Rank: 134
- Market share: 0.01%
🏆 NIQ Awards
- 🔥 19th most popular in Spain in the Analytics category.
- ⬆️ 30th most popular in Poland in the Analytics category.
- ⬆️ 70th most popular in Germany in the Analytics category.
⚡ Sites Using NIQ
We have data on 224 websites that use the NIQ web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using NIQ is spiegel.de.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #232 | Germany | German | |
| 2 | #355 | Spain | Spanish | |
| 3 | #437 | Spain | Spanish | |
| 4 | #477 | Germany | German | |
| 5 | #507 | Germany | German | |
| 6 | #594 | Spanish | ||
| 7 | #1,160 | Spain | Spanish | |
| 8 | #1,207 | Spanish | ||
| 9 | #1,279 | Spain | Spanish | |
| 10 | #1,489 | Germany | German | |
| 11 | #1,598 | Spain | Spanish | |
| 12 | #1,610 | Spain | Spanish | |
| 13 | #2,173 | Germany | German | |
| 14 | #2,545 | Germany | German | |
| 15 | #2,660 | Spain | Spanish | |
| 16 | #2,841 | Germany | German | |
| 17 | #3,164 | Germany | German | |
| 18 | #3,655 | Spain | European Spanish | |
| 19 | #4,534 | Spain | Mexican Spanish | |
| 20 | #4,641 | Argentina | Spanish |
📈 Usage Statistics
Most of the sites that use NIQ:
- are located in Spain
- have content in Spanish
- use the .com domain extension
- fall into the General News category.
Most of the sites using NIQ are from Spain, Germany, and Poland.
- Spain 47%
- Germany 17.7%
- Poland 16.7%
- Australia 4.2%
- United States 2.3%
- Argentina 0.9%
- Chile 0.9%
- Ecuador 0.9%
- France 0.9%
- Other 8.5%
Most NIQ users speak Spanish, German, or Polish.
- Spanish 47.5%
- German 17.9%
- Polish 15.7%
- English 10.8%
- Catalan 3.1%
- French 1.3%
- Portuguese 1.3%
- Italian 0.4%
- Dutch 0.4%
- Other 1.6%
The NIQ web analytics tool is especially popular on .com, .es, and .de top-level domains.
- .com 27.2%
- .es 21%
- .de 16.1%
- .pl 12.1%
- .com.au 3.6%
- .cat 2.7%
- .net 1.8%
- .info 1.3%
- .tv 1.3%
- Other 12.9%
The primary market segments for websites utilizing NIQ include general news, entertainment, and public information.
- General News 37.7%
- Entertainment 10.9%
- Public Information 8.7%
- Blogs/Wiki 7.2%
- Business 5.1%
- Sports 5.1%
- Games 4.3%
- Internet Radio/TV 4.3%
- Forum/Bulletin Boards 2.2%
- Other 14.5%
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Matomo💬 Frequently Asked Questions
Where is NIQ's headquarters?
NIQ is located in Chicago, Illinois, United States.
Which country uses NIQ the most?
The majority of NIQ users are from Spain.
Who uses NIQ?
According to our data, NIQ is used on hundreds of sites, including such established ones as spiegel.de,
elconfidencial.com, and
marca.com.
How does NIQ compare to its competitors?
NIQ is a moderately popular web analytics tool, ranking ahead of 57 other web analytics tools we track.
What are the alternatives to NIQ?
Alternatives and possible competitors to NIQ may include 
Quantcast, 
Comscore, and Integral Ad Science.