Customer Data Platforms (CDP) Ranked #26–#42 in Italy by Market Share (2026)

📈 Customer Data Platforms Ranked #26–#42 in Italy

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Italy is a Southern European country with a population of around 59 million people.

Statistics based on 106K analyzed websites. About this data

The following list shows the customer data platforms ranked from 26th to 42nd out of 42 used on websites in Italy.

Rank	Name	Market share
26	Mediarithmics Paris, France A holistic customer data platform designed for data-driven enterprises. $$$	0.2%
27	mParticle New York, United States An AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations. $$$	0.2%
28	Freshpaint A data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack.	0.2%
29	Optimove	0.1%
30	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.1%
31	Eulerian Paris, France A comprehensive attribution, analytics, and activation solution that optimizes marketing campaigns.	0.08%
32	Mindbox Moscow, Russia A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 150,000 RUB+/month	0.08%
33	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	0.08%
34	Spotler Activate The Hague, Netherlands A customer data platform for medium-sized B2B and B2C marketing teams that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns. €650+/month	0.08%
35	Celebrus	0.08%
36	Splio Paris, France A marketing platform that combines marketing automation, neo-loyalty marketing, Mobile Wallet marketing and WeChat marketing. $1,200/year	0.04%
37	Xtremepush Dublin, Ireland A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing. $$$	0.04%
38	SAS Customer Intelligence 360 Cary, North Carolina, United States A cloud-based, AI-powered customer engagement platform that unifies customer data, builds audiences, and orchestrates personalized journeys. $40,000+/year	0.04%
39	Jitsu San Francisco, California, United States An open-source customer data platform that collects events from websites, applications, and servers and delivers them to data warehouses and other analytics tools. FreeOpen source$99+/month	0.04%
40	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.04%
41	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	0.04%
42	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.04%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 106,600 websites from Italy.
We currently track the presence of 71 CDPs across the web.
Of these, 42 were detected on websites from Italy.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.