🆚 AdRiver vs. Criteo

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AdRiver is a Russian advertising supply-side and measurement platform.

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Headquarters

Moscow, Russia
Paris, France

Website

Categories

Advertising › Rank #98
Advertising › Rank #9

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 28 times more popular than AdRiver.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, Korea, and France, while AdRiver is more popular in Russia, Azerbaijan, and Kazakhstan.
United States
Korea
France
Germany
Russia
Japan
Italy
United Kingdom
Turkey
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular than AdRiver in all market segments.
Online Shopping
Blogs/Wiki
General News
Fashion/Beauty
Marketing/Merchandising
Business
Travel
Entertainment
Real Estate
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
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Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.