🆚 Google AdSense vs. Criteo

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.

Read more…

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Headquarters

Mountain View, California, United States
Paris, France

Website

Pricing

Revenue share80%

Categories

Advertising › Rank #1
Advertising › Rank #9

Popularity

Determined by the number of sites using each technology.

Google AdSense advertising technology is 12 times more popular than Criteo.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense is more popular than Criteo in all countries.
United States
Japan
Germany
United Kingdom
France
India
Spain
Brazil
Italy
Russia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense is more popular among sites focused on blogs and wiki, general news, and business, while Criteo is more commonly used on fashion and beauty sites.
Blogs/Wiki
General News
Business
Entertainment
Online Shopping
Marketing/Merchandising
Education/Reference
Internet Services
Travel
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#12
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.