🆚 Google AdSense vs. Google Ad Manager
Compare technologies based on real-world usage data *- 📈 Google AdSense is five times more popular than Google Ad Manager.
- 🌍 Google AdSense is more popular in all countries.
Google AdSense
Google Ad ManagerType
About
Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.
It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.
Since 2024, AdSense has been paying publishers on a pay-per-impression basis, also known as the CPM (cost per mille) model.
Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.
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Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Japan in the Advertising category.
- 🥇 Most popular in India in the Advertising category.
- 🥇 Most popular in France in the Advertising category.
- 🥇 Most popular in Brazil in the Advertising category.
- 🥇 Most popular in Spain in the Advertising category.
- 🥈 Second most popular in Albania in the Advertising category.
- 🥉 Third most popular in Greece in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in Hungary in the Advertising category.
- 🥉 Third most popular in Slovakia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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Equativ* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.