🆚 Google AdSense vs. InMobi

Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.

Since 2024, AdSense has been paying publishers on a pay-per-impression basis, also known as the CPM (cost per mille) model.

InMobi is a mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.

It offers both ad-network and supply-side platform (SSP) services, supports ad-format targeting across apps, and claims to reach over one billion unique mobile devices globally.

Popularity

Determined by the number of sites using each technology.

• 🥇 Most popular in Japan in the Advertising category.
• 🥇 Most popular in India in the Advertising category.
• 🥇 Most popular in France in the Advertising category.
• 🥇 Most popular in Brazil in the Advertising category.
• 🥇 Most popular in Spain in the Advertising category.

• ⭐ 4th most popular in Greece in the Advertising category.
• ⭐ 4th most popular in Hungary in the Advertising category.
• ⭐ 8th most popular in Italy in the Advertising category.
• ⭐ 8th most popular in Poland in the Advertising category.
• ⭐ 8th most popular in Portugal in the Advertising category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

Technologies with similar characteristics.

• Google AdSense vs. Ezoic
• Google AdSense vs. Taboola
• Google AdSense vs. Mediavine
• Google AdSense vs. Raptive
• Google AdSense vs. Media.net

• InMobi vs. Criteo
• InMobi vs. Media.net
• InMobi vs. Nexxen
• InMobi vs. AppLovin
• InMobi vs. Verve

• Google AdSense technology profile
• Google company profile

• InMobi technology profile
• InMobi company profile