🆚 Amazon Associates vs. Rakuten Advertising

Compare technologies based on real-world usage data *

Type

Affiliate marketing platform
Affiliate marketing platform

About

Amazon Associates is an affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces.

It offers affiliate links and banners that track clicks and sales, tiered commission rates across product categories, category-based commission rates, native shopping ads and product widgets, and APIs for programmatic link generation.

Rakuten Advertising, formerly known as LinkShare, is an affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads.

It operates a global affiliate network with more than 150,000 publishers and provides AI-driven partner discovery that recommends publishers by category. The platform also offers tools for modeling and forecasting campaign results using network data, and supports first-touch and last-touch attribution.

Headquarters

Seattle, Washington, United States
Tokyo, Japan

Website

Pricing

Commission Income Rates
Music, Handmade, Digital Videos5%
Physical Books, Kitchen, Automotive4.5%
Toys, Furniture, Home, Headphones, Beauty, Musical Instruments, Outdoors, Tools, Sports, Baby Products3%
PC, PC Components, DVD & Blu-Ray2.5%
Televisions, Digital Video Games2%
Physical Video Games, Video Game Consoles, Grocery, Health & Personal Care1%
Other4%
For publishersFree ✔️
For advertisersCustom

Categories

Affiliate Marketing › Rank #1
Affiliate Marketing › Rank #9

Popularity

Determined by the number of sites using each technology.

The Amazon Associates affiliate marketing platform is 6 times more popular than Rakuten Advertising.
Total websites

Market share

Affiliate Marketing

Popularity by country

Determined by the number of sites detected from each country.

Amazon Associates is more popular in the United States, Japan, and Germany, while Rakuten Advertising is more popular in Azerbaijan.
United States
Japan
Germany
United Kingdom
France
Italy
Brazil
Spain
Canada
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Amazon Associates is more popular among sites focused on blogs and wiki, marketing and merchandising, and entertainment, while Rakuten Advertising is more commonly used on fashion and beauty sites.
Blogs/Wiki
Marketing/Merchandising
Entertainment
Online Shopping
Education/Reference
Business
Recreation/Hobbies
Fashion/Beauty
Games
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,447
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.