🆚 Amazon Cognito vs. Google Identity

Compare technologies based on real-world usage data *

📈 Google Identity is much more popular than Amazon Cognito.
🌍 Google Identity is more popular in all countries.
⭐ Amazon Cognito is particularly popular in the United Kingdom.

Google Identity

Type

Authentication service

Authentication service

About

Amazon Cognito is a user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.

Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.

It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.

Headquarters

Seattle, Washington, United States

Mountain View, California, United States

Website

aws.amazon.com/cognito/

developers.google.com/identity

Pricing

Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month

Greater than 10,000 MAUs$0.015/MAU

Free ✔️

Categories

Authentication › Rank #8

Authentication › Rank #1

Popularity

Determined by the number of sites using each technology.

The Google Identity authentication service is 11 times more popular than Amazon Cognito.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Identity is more popular than Amazon Cognito in all countries.

United States

United Kingdom

India

Brazil

France

Germany

Spain

Australia

Canada

Netherlands

Awards

🥈 Second most popular in the United Kingdom in the Authentication category.
⭐ 4th most popular in the Netherlands in the Authentication category.
⭐ 5th most popular in Spain in the Authentication category.
⭐ 5th most popular in Italy in the Authentication category.
⭐ 5th most popular in Brazil in the Authentication category.

🥇 Most popular in the United States in the Authentication category.
🥇 Most popular in India in the Authentication category.
🥇 Most popular in the United Kingdom in the Authentication category.
🥇 Most popular in Brazil in the Authentication category.
🥇 Most popular in France in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Google Identity is more popular than Amazon Cognito in all market segments.

Online Shopping

Business

Marketing/Merchandising

General News

Blogs/Wiki

Internet Services

Real Estate

Entertainment

Education/Reference

Travel

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#23

player.vimeo.com

#1,053

collegeboard.org

#1,124

#2,685

Name

Rank

#12

#35

#67

#83

#113

Compare alternatives

Technologies with similar characteristics.

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.