🆚 Amazon Cognito vs. Google Sign-In

Compare technologies based on real-world usage data *

📈 Google Sign-In is three times more popular than Amazon Cognito.
🌎 Google Sign-In is more popular in the United States, India, and Italy.
🌍 Amazon Cognito is more popular in the United Kingdom, the Netherlands, and Japan.

Amazon Cognito

Google Sign-In

Type

Authentication service

About

Amazon Cognito is a user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.

Google Sign-In is a deprecated JavaScript library that has been superseded by Google Identity Services for Web.

Headquarters

Seattle, Washington, United States

Mountain View, California, United States

Website

aws.amazon.com/cognito/

developers.google.com

Pricing

Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month

Greater than 10,000 MAUs$0.015/MAU

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Google Sign-In authentication service is 3 times more popular than Amazon Cognito.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Sign-In is more popular in the United States, India, and Italy, while Amazon Cognito is more popular in the United Kingdom, the Netherlands, and Japan.

United States

United Kingdom

India

Italy

Spain

Germany

Brazil

France

Netherlands

Australia

Awards

🥈 Second most popular in the United Kingdom in the Authentication category.
⭐ 4th most popular in the Netherlands in the Authentication category.
⭐ 5th most popular in Spain in the Authentication category.
⭐ 5th most popular in Italy in the Authentication category.
⭐ 5th most popular in Brazil in the Authentication category.

🥈 Second most popular in India in the Authentication category.
🥈 Second most popular in Spain in the Authentication category.
🥈 Second most popular in Brazil in the Authentication category.
🥈 Second most popular in Vietnam in the Authentication category.
🥈 Second most popular in Indonesia in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Google Sign-In is more popular among sites focused on online shopping, business, and marketing and merchandising, while Amazon Cognito is more commonly used on fashion and beauty, and health sites.

Online Shopping

Business

Marketing/Merchandising

General News

Entertainment

Travel

Fashion/Beauty

Education/Reference

Internet Services

Real Estate