🆚 Amazon Cognito vs. Microsoft Identity Platform

Compare technologies based on real-world usage data *

📈 Microsoft Identity Platform is slightly more popular than Amazon Cognito.
🌎 Microsoft Identity Platform is more popular in the United States, Germany, and the Netherlands.
🌍 Amazon Cognito is more popular in the United Kingdom, Spain, and Italy.

Amazon Cognito

Microsoft Identity Platform

Type

Authentication service

About

Amazon Cognito is a user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.

The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.

Headquarters

Seattle, Washington, United States

Redmond, Washington, United States

Website

aws.amazon.com/cognito/

developer.microsoft.com

Pricing

Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month

Greater than 10,000 MAUs$0.015/MAU

Microsoft Entra IDFree version ✔️
$6+/user/month

Popularity

Determined by the number of sites using each technology.

The Microsoft Identity Platform authentication service is 1.1 times more popular than Amazon Cognito.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Identity Platform is more popular in the United States, Germany, and the Netherlands, while Amazon Cognito is more popular in the United Kingdom, Spain, and Italy.

United States

United Kingdom

Germany

Netherlands

France

Australia

Spain

Canada

Norway

Italy

Awards

🥈 Second most popular in the United Kingdom in the Authentication category.
⭐ 4th most popular in the Netherlands in the Authentication category.
⭐ 5th most popular in Spain in the Authentication category.
⭐ 5th most popular in Italy in the Authentication category.
⭐ 5th most popular in Brazil in the Authentication category.

🥇 Most popular in Norway in the Authentication category.
🥈 Second most popular in Germany in the Authentication category.
🥈 Second most popular in the Netherlands in the Authentication category.
🥈 Second most popular in the United Arab Emirates in the Authentication category.
⭐ 4th most popular in France in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Identity Platform is more popular among sites focused on business, health, and education and reference, while Amazon Cognito is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.

Business

Online Shopping

Marketing/Merchandising

Health

Fashion/Beauty

Education/Reference

Public Information

Internet Services

Software/Hardware

Travel