🆚 Apollo vs. Claritas

Compare technologies based on real-world usage data *

Type

Lead generation tool
Identity resolution software solution

About

Apollo is a sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects.

Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.

It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.

Headquarters

Covina, California, United States
Cincinnati, Ohio, United States

Website

Pricing

Free version ✔️
$59+/month
Free version ❌
Claritas Spotlight
Standard$1,645/year
Advanced$3,295/year

Categories

Lead Generation › Rank #13
Lead Generation › Rank #33
Identity Resolution › Rank #7
Identity Resolution › Rank #18
Marketing Attribution › Rank #12

Popularity

Determined by the number of sites using each technology.

The Apollo lead generation tool is 4 times more popular than Claritas.
Total websites

Market share

Lead Generation
Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

Apollo is more popular than Claritas in all countries.
United States
United Kingdom
India
Canada
Australia
Netherlands
Germany
Spain
Brazil
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Apollo is more popular among sites focused on business, Internet services, and software and hardware, while Claritas is more commonly used on online shopping, education and reference, and finance and banking sites.
Business
Internet Services
Software/Hardware
Marketing/Merchandising
Online Shopping
Education/Reference
Finance/Banking
Health
Non-Profit/Advocacy/NGO
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#8,395
#9,100
View more ➝
Name
Rank
#484
#1,626
#2,653
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.