⚡ Identity Resolution Software in Australia

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

Australia is an Oceanian country with a population of over 27 million people.

According to our statistics, identity resolution software is used on 0.5% of websites from Australia.

Statistics based on 77K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Australia in 2026, based on market share.

The most popular is Leadfeeder with a share of 22.5%, followed by LiveRamp with 21.1% and ZoomInfo WebSights with 14.8%.

Leadfeeder 22.5%
LiveRamp 21.1%
ZoomInfo WebSights 14.8%
Apollo 11.4%
Lotame 7.5%
Wunderkind 6.3%
Epsilon 4.6%
Demandbase 4.4%
ID5 4.4%
TruAudience 3.9%
Instantly.ai 3.4%
Lead Forensics 1.7%
Leadinfo 1.7%
Fingerprint 1%
Warmly 1%

🚀 Highlights

Here is a list of the top solutions that is more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadfeeder ^(-1)
2. LiveRamp ^(-1)
4. Apollo ^(-3)
6. Wunderkind ^(-6)
7. Epsilon ^(-1)
8. Demandbase ^(-2)
10. TruAudience ^(-1)
11. Instantly.ai ^(-3)
14. Fingerprint ^(-1)
15. Warmly ^(-5)

✨ Best Identity Resolution Software

Below is a more detailed list of the top 25 of the 27 identity resolution software solutions used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	22.5%
2	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	21.1%
3	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	14.8%
4	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	11.4%
5	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	7.5%
6	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	6.3%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.6%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	4.4%
9	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	4.4%
10	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	3.9%
11	Instantly.ai Sheridan, Wyoming, United States A sales engagement and lead intelligence platform that enables businesses to find prospects, automate outreach campaigns, and manage lead interactions with an integrated AI-powered CRM. $47+/month	3.4%
12	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	1.7%
13	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	1.7%
14	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	1%
15	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	1%
16	Intent IQ Long Island City, New York, United States A cross-device identification service for cookieless audience activation. $$$	1%
17	Customers.ai Boston, Massachusetts, United States A visitor identification and prospecting platform that provides B2C businesses and marketing agencies with tools to find and engage customers. $199+/month	1%
18	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	0.7%
19	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.5%
20	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.5%
21	Happierleads London, United Kingdom An AI lead capture platform that identifies company and personal data and engages anonymous website visitors. Free$99+/month	0.5%
22	Cordial San Diego, California, United States An enterprise cross-channel messaging platform that supports batch and automated messaging across email, mobile, social media and SMS. $125,000+	0.2%
23	Whois Visiting Northampton, United Kingdom A qualitative data platform that identifies companies visiting your website using reverse IP tracking. $69+/month	0.2%
24	AtData Dedham, Massachusetts, United States An email address intelligence platform that provides email tools that help global marketers instantly verify, enrich and connect customer emails. $$$	0.2%
25	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	0.2%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 77,996 websites from Australia.
We currently track the presence of 34 identity resolution software solutions across the web.
Of these, 27 were detected on websites from Australia.
Statistics were last calculated on August 5, 2026.
For more details, see our methodology and disclaimer.