🆚 Apple Pay vs. Link

📈 Apple Pay is much more popular than Link.
🌎 Apple Pay is more popular in the United States, the United Kingdom, and Germany.
🌍 Link is more popular in Rwanda.

Statistics based on 3.8M+ analyzed websites. About this data

Apple Pay

Link

Type

Online payment service

About

Apple Pay is a mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.

It supports tap-to-pay in stores using NFC, payments in apps and on the web, secure tokenization that hides actual card numbers from merchants, biometric authentication such as Face ID or Touch ID, and storage of credit, debit, and prepaid cards in Wallet.

Link is a one-click checkout feature from Stripe that allows shoppers to securely save and reuse their payment and shipping information across participating online merchants.

It increases conversions by providing faster checkout and works with cards, bank accounts, and Klarna.

Headquarters

Cupertino, California, United States

San Francisco, California, United States

Website

apple.com/apple-pay #8

link.com #13,624

Pricing

Free ✔️

Payment processing, per transaction Standard 2.9% + 30¢
Instant Bank Payments 2.6% + 30¢
Klarna 5.99% + 30¢

Popularity

Determined by the number of sites using each technology.

The Apple Pay online payment service is 49 times more popular than Link.

Total websites

Market share

Online Payments

Popularity by country

Determined by the number of sites detected from each country.

Apple Pay is more popular in the United States, the United Kingdom, and Germany, while Link is more popular in Rwanda.

United States

United Kingdom

Germany

Australia

Canada

France

Netherlands

Italy

Spain

Japan

Awards

🥇 Most popular in Japan in the Online Payments category.
🥇 Most popular in New Zealand in the Online Payments category.
🥇 Most popular in Denmark in the Online Payments category.
🥇 Most popular in Hong Kong in the Online Payments category.
🥇 Most popular in Indonesia in the Online Payments category.

⭐ 10th most popular in Indonesia in the Online Payments category.
🔥 12nd most popular in India in the Online Payments category.
🔥 20th most popular in the United States in the Online Payments category.
⬆️ 22nd most popular in Australia in the Online Payments category.

Popularity by domain category

Determined by the number of sites in each category.

Apple Pay is more popular than Link in all market segments.

Online Shopping

Fashion/Beauty

Marketing/Merchandising

Business

Sports

Entertainment

Travel

Internet Services

Health

Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#35

#49

Name

Rank

#78

#93

#162

#340

#645