🆚 Apple Pay vs. Link
- 📈 Apple Pay is five times more popular than Link.
- 🌎 Apple Pay is more popular in Germany, the United States, and the United Kingdom.
- 🌍 Link is more popular in Indonesia, Turkey, and Vietnam.
Statistics based on 3.4M+ analyzed websites. About this data
Apple PayType
Payment service
Payment service
About
Apple Pay is a mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.
It supports tap-to-pay in stores using NFC, payments in apps and on the web, secure tokenization that hides actual card numbers from merchants, biometric authentication such as Face ID or Touch ID, and storage of credit, debit, and prepaid cards in Wallet.
Stripe
KlarnaHeadquarters
Cupertino, California, United States
San Francisco, California, United States
Pricing
Free ✔️
Payment processing, per transaction
Standard2.9% + 30¢
Instant Bank Payments2.6% + 30¢
Klarna5.99% + 30¢
Popularity
Determined by the number of sites using each technology.
The Apple Pay payment service is 5 times more popular than Link.
Total websites
Market share
Payments
Popularity by country
Determined by the number of sites detected from each country.
Apple Pay is more popular in Germany, the United States, and the United Kingdom, while Link is more popular in Indonesia, Turkey, and Vietnam.
Germany
United States
United Kingdom
Netherlands
France
Spain
Australia
Italy
Czech Republic
Austria
Awards
- 🥇 Most popular in Saudi Arabia in the Payments category.
- 🥉 Third most popular in Belarus in the Payments category.
- ⭐ 4th most popular in Germany in the Payments category.
- ⭐ 5th most popular in the Czech Republic in the Payments category.
- ⭐ 5th most popular in Slovakia in the Payments category.
- ⭐ 8th most popular in Indonesia in the Payments category.
- 🔥 11st most popular in Singapore in the Payments category.
- 🔥 14th most popular in India in the Payments category.
- 🔥 19th most popular in the United States in the Payments category.
- ⬆️ 21st most popular in Australia in the Payments category.
Popularity by domain category
Determined by the number of sites in each category.
Apple Pay is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Link is more commonly used on travel sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Travel
Finance/Banking
Internet Services
Sports
Entertainment
Software/Hardware
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google Pay
Wero
Venmo
Samsung Pay
Cash App
PayPal
Shop Pay
Visa🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.