🆚 Bitly vs. Ow.ly
- 📈 Bitly is much more popular than Ow.ly.
- 🌍 Bitly is more popular in all countries.
- ⭐ Ow.ly is particularly popular in Thailand.
BitlyType
About
Bitly is a URL shortening and link management platform that converts long URLs into short redirects while providing tools to organize, track, and optimize shared links across digital channels.
It offers branded short links with custom domains, detailed click analytics by location and referrer, dynamic QR code generation, link-in-bio landing pages, bulk link creation through an API, targeting by country or device, password protection, expiration dates, and integrations with multiple platforms such as 
WordPress, 
Shopify, ChatGPT, and 
Salesforce.
Ow.ly is the URL shortener built into Hootsuite social management software.
Headquarters
Pricing
(100 links/month)$120/year
(500 links/month)$35/month
(3K links/month)$300/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the URL Shorteners category.
- 🥇 Most popular in Indonesia in the URL Shorteners category.
- 🥇 Most popular in Brazil in the URL Shorteners category.
- 🥇 Most popular in Italy in the URL Shorteners category.
- 🥇 Most popular in India in the URL Shorteners category.
- ⭐ 5th most popular in Thailand in the URL Shorteners category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Amzn.to
g.co🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.