🆚 g.co vs. Ow.ly
- 📈 g.co is much more popular than Ow.ly.
- 🌎 g.co is more popular in the United States, India, and Spain.
- 🌍 Ow.ly is more popular in Thailand.
Statistics based on 3.3M+ analyzed websites. About this data
Type
URL shortener
URL shortener
About
G.co is a URL shortener used exclusively by Google for its own products.
Ow.ly is the URL shortener built into Hootsuite social management software.
Headquarters
Mountain View, California, United States
Vancouver, British Columbia, Canada
Categories
URL Shorteners › Rank #5
URL Shorteners › Rank #17
Popularity
Determined by the number of sites using each technology.
The g.co URL shortener is 13 times more popular than Ow.ly.
Total websites
Market share
URL Shorteners
Popularity by country
Determined by the number of sites detected from each country.
g.co is more popular in the United States, India, and Spain, while Ow.ly is more popular in Thailand.
United States
India
Spain
Thailand
United Kingdom
Germany
Australia
Canada
Italy
France
Awards
- 🥈 Second most popular in India in the URL Shorteners category.
- 🥈 Second most popular in Poland in the URL Shorteners category.
- 🥈 Second most popular in Vietnam in the URL Shorteners category.
- 🥈 Second most popular in the United Arab Emirates in the URL Shorteners category.
- 🥉 Third most popular in Australia in the URL Shorteners category.
- ⭐ 5th most popular in Thailand in the URL Shorteners category.
Popularity by domain category
Determined by the number of sites in each category.
g.co is more popular than Ow.ly in all market segments.
Business
Marketing/Merchandising
Online Shopping
Internet Services
Health
Travel
Education/Reference
Blogs/Wiki
Real Estate
Recreation/Hobbies
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

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