🆚 Coupang vs. Shopee

Type

Online marketplace
Online marketplace

About

Coupang is a South Korean e-commerce marketplace that offers goods from third-party sellers alongside products from its retail inventory.

It provides seller fulfillment, in which Coupang handles storage, packing, shipping, and returns, as well as grocery and food delivery services and the WOW paid membership program, which includes free delivery, free returns, and access to Coupang Play.

Shopee is a Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.

It supports consumer-to-consumer and business-to-consumer sales, in-app payments via ShopeePay, integrated logistics with cross-border shipping, buyer protection and escrow-style payments, and localized storefronts adapted to multiple regional markets.

Headquarters

Seattle, Washington, United States
Singapore

Website

Pricing

For buyers
Free version ✔️
WOW membership 7,890 KRW/month

Categories

Marketplaces › Rank #50
Marketplaces › Rank #6

Popularity

Determined by the number of sites using each technology.

The Shopee marketplace is 14 times more popular than Coupang.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Shopee is more popular in Vietnam, Indonesia, and Thailand, while Coupang is more popular in Korea.
Vietnam
Indonesia
Thailand
Taiwan
Malaysia
Korea
Singapore
Brazil
Philippines
United States

Awards

Popularity by domain category

Determined by the number of sites in each category.

Shopee is more popular than Coupang in all market segments.
Online Shopping
Business
Blogs/Wiki
Marketing/Merchandising
Education/Reference
Software/Hardware
Entertainment
Internet Services
Portal Sites
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#6,434
View more ➝
Name
Rank
#1,102
#1,241
View more ➝

See also

🗃️ About This Data