🆚 Criteo vs. Equativ

Compare technologies based on real-world usage data *
Criteo
Equativ

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Equativ offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.

Headquarters

Paris, France
Paris, France

Website

criteo.com #14,506
equativ.com #1,005

Categories

Advertising › Rank #9
Advertising › Rank #35

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 5 times more popular than Equativ.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Germany, while Equativ is more popular in Chile, Colombia, and Uruguay.
United States
France
Germany
Korea
Turkey
Italy
Spain
United Kingdom
Japan
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular than Equativ in all market segments.
Online Shopping
Blogs/Wiki
General News
Marketing/Merchandising
Fashion/Beauty
Business
Entertainment
Travel
Sports
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#18
#31
#50
#67
#78
View more ➝
Name
Rank
#78
#220
#338
#408
#437
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.