🆚 Criteo vs. Smaato
- 📈 Criteo is much more popular than Smaato.
- 🌍 Criteo is more popular in all countries.
- ⭐ Smaato is particularly popular in Turkey.
Statistics based on 3.7M+ analyzed websites. About this data
CriteoType
Advertising technology
Advertising technology
About
Criteo is a French performance advertising platform focused on commerce media and retargeting.
Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.
Smaato is a programmatic advertising platform that provides a free ad server and monetization solution.
Headquarters
Paris, France
New York, United States
Categories
Advertising › Rank #9
Advertising › Rank #79
Popularity
Determined by the number of sites using each technology.
Criteo advertising technology is 19 times more popular than Smaato.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Criteo is more popular than Smaato in all countries.
United States
Korea
Germany
France
Turkey
United Kingdom
Japan
Italy
Spain
Poland
Awards
- 🥉 Third most popular in Korea in the Advertising category.
- ⭐ 4th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in France in the Advertising category.
- ⭐ 7th most popular in Germany in the Advertising category.
- ⭐ 7th most popular in Italy in the Advertising category.
- ⬆️ 23rd most popular in Turkey in the Advertising category.
- ⬆️ 41st most popular in Germany in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Criteo is more popular than Smaato in all market segments.
Online Shopping
Blogs/Wiki
Fashion/Beauty
Marketing/Merchandising
General News
Business
Travel
Entertainment
Real Estate
Recreation/Hobbies
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.