🆚 Criteo vs. WordAds

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

WordAds is an advertising platform for WordPress sites that allows publishers to monetize content by displaying automatically managed ads across their pages.

It serves display, video, native, and sticky ads from a marketplace of more than 50 advertising networks and demand partners, manages ad placement across posts and pages, and optimizes bidding between advertisers.

WordAds requires a WordPress.com Premium or higher plan for WordPress.com sites, the Jetpack Security or Complete plan for self-hosted WordPress installations, and a PayPal account to receive payouts.

Headquarters

Paris, France
San Francisco, California, United States

Website

Categories

Advertising › Rank #9
Advertising › Rank #41

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 7 times more popular than WordAds.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Korea, while WordAds is more popular in Iceland and Uganda.
United States
France
Korea
Germany
United Kingdom
Japan
Italy
Spain
Turkey
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular than WordAds in all market segments.
Online Shopping
Blogs/Wiki
Fashion/Beauty
Marketing/Merchandising
General News
Business
Travel
Entertainment
Sports
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#5,604
#65,289
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.