🆚 Criteo vs. Yandex Advertising Network

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Yandex Advertising Network is a contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

It is tightly integrated with Yandex Direct, Yandex's PPC advertising system that allows advertisers to place ads on Yandex search results pages and across partner sites.

Headquarters

Paris, France
Moscow, Russia

Website

Categories

Advertising › Rank #9
Advertising › Rank #18

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 2.5 times more popular than Yandex Advertising Network.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Korea, while Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan.
Russia
United States
France
Korea
Germany
Japan
Italy
United Kingdom
Turkey
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on online shopping, blogs and wiki, and marketing and merchandising, while Yandex Advertising Network is more commonly used on entertainment, education and reference, and games sites.
Online Shopping
Blogs/Wiki
Marketing/Merchandising
General News
Business
Fashion/Beauty
Entertainment
Recreation/Hobbies
Travel
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#123
#295
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.