🆚 Douyin vs. Instagram
- 📈 Instagram is much more popular than Douyin.
- 🌍 Instagram is more popular in all countries.
- ⭐ Douyin is particularly popular in China.
Statistics based on 3.5M+ analyzed websites. About this data
InstagramType
Social media platform
Social media platform
About
Douyin is a short video platform, essentially the Chinese version of 
TikTok.
Instagram is a photo and video sharing social media platform owned by Meta Platforms.
It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.
Headquarters
Haidian, Beijing, China
Menlo Park, California, United States
Pricing
Free ✔️
Free ✔️
Categories
Popularity
Determined by the number of sites using each technology.
The Instagram social media platform is 6,779 times more popular than Douyin.
Total websites
Market share
Social Media
Popularity by country
Determined by the number of sites detected from each country.
Instagram is more popular than Douyin in all countries.
United States
Germany
United Kingdom
Japan
Spain
France
Italy
Brazil
Australia
India
Awards
- ⭐ 5th most popular in China in the Video Platforms category.
- 🔥 14th most popular in China in the Social Media category.
- 🥇 Most popular in Brazil in the Social Media category.
- 🥇 Most popular in Indonesia in the Social Media category.
- 🥇 Most popular in Iran in the Social Media category.
- 🥇 Most popular in Korea in the Social Media category.
- 🥇 Most popular in Chile in the Social Media category.
Popularity by domain category
Determined by the number of sites in each category.
Instagram is more popular than Douyin in all market segments.
Business
Online Shopping
Education/Reference
Blogs/Wiki
Travel
Entertainment
Internet Services
Sports
Health
Non-Profit/Advocacy/NGO
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Pixelfed
Pinterest
Flickr
ByteDance company profile
Meta company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.