🆚 Facebook Reviews vs. Yotpo

Compare technologies based on real-world usage data *

📈 Yotpo is four times more popular than Facebook Reviews.
🌎 Yotpo is more popular in the United States, the United Kingdom, and Australia.
🌍 Facebook Reviews is more popular in Italy, Poland, and Ukraine.

Facebook Reviews

Yotpo

Type

Customer review platform

Loyalty management platform

About

Facebook Reviews is a review platform from Facebook that allows users to rate and provide feedback on businesses' products or services.

Yotpo is a cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

It provides tools to collect and display reviews, trigger automated SMS and email flows based on customer behavior, build rewards and referral programs to increase repeat purchases, manage recurring subscriptions and notifications, and segment audiences for targeted campaigns.

Headquarters

Menlo Park, California, United States

New York, United States

Website

facebook.com #2

yotpo.com #24,808

Pricing

Free ✔️

EmailsFree version ✔️Up to 10,000 emails per month
20K$15/month
30K$30/month
50K$60/month
100K$135/month
500K$535/month

Price per SMS$0.0072 + carrier fees

Loyalty & ReferralsFree version ✔️
Pro$199+/month
Premium$799+/month

Reviews & UGCStarter$15+/month
Pro$169+/month
Premium$699+/month

Popularity

Determined by the number of sites using each technology.

The Yotpo loyalty management platform is 4 times more popular than Facebook Reviews.

Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Yotpo is more popular in the United States, the United Kingdom, and Australia, while Facebook Reviews is more popular in Italy, Poland, and Ukraine.

United States

United Kingdom

Australia

Canada

France

Netherlands

Germany

Italy

India

Japan

Awards

⭐ 5th most popular in Ukraine in the Customer Reviews category.
⭐ 5th most popular in Israel in the Customer Reviews category.
⭐ 6th most popular in Italy in the Customer Reviews category.
⭐ 7th most popular in the Czech Republic in the Customer Reviews category.
⭐ 7th most popular in Denmark in the Customer Reviews category.

🥇 Most popular in the United States in the Loyalty Management category.
🥇 Most popular in the United Kingdom in the Loyalty Management category.
🥇 Most popular in Australia in the Loyalty Management category.
🥇 Most popular in Canada in the Loyalty Management category.
🥇 Most popular in the Netherlands in the Loyalty Management category.

Popularity by domain category

Determined by the number of sites in each category.

Yotpo is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Facebook Reviews is more commonly used on Internet services, education and reference, and travel sites.

Online Shopping

Fashion/Beauty

Marketing/Merchandising

Business

Health

Internet Services

Sports

Education/Reference

Travel

Real Estate