⚡ Customer Review Platforms in Italy

Online customer review platforms allow people to share their experiences about companies, products, and services through ratings and reviews, helping others decide where to shop or what to buy while providing businesses with direct customer feedback.

Italy is a Southern European country with a population of around 59 million people.

According to our data, customer review platforms are detected on 5.1% of websites from Italy.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top customer review platforms in Italy in 2026, based on market share.

The most popular is Trustpilot with an impressive share of 36.6%, followed by Tripadvisor with 29.6% and Trustindex with 16.5%.

Trustpilot 36.6%
Tripadvisor 29.6%
Trustindex 16.5%
Trusted Shops 5.5%
Judge.me 4.5%
Facebook Reviews 2.3%
Booking.com 2.2%
Yotpo 1.7%
WP Review 1.6%
Google Customer Reviews 1.1%
Loox 1%
Bazaarvoice 0.8%
Verified Reviews 0.7%
Capterra 0.7%
eKomi 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Trustindex ^(-1)
4. Trusted Shops ^(-4)
6. Facebook Reviews ^(-11)
7. Booking.com ^(-19)
9. WP Review ^(-11)
10. Google Customer Reviews ^(-1)
12. Bazaarvoice ^(-2)
13. Verified Reviews ^(-9)
14. Capterra ^(-2)
15. eKomi ^(-12)

✨ Best Customer Review Platforms

Below is a more detailed list of the top 25 of the 46 customer review platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Trustpilot Copenhagen, Denmark A global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation. Free$299+/month	36.6%
2	Tripadvisor Needham, Massachusetts, United States A global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide. $$$	29.6%
3	Trustindex Budapest, Hungary A subscription-based review management service that aggregates customer reviews and displays them on websites through customizable widgets. $65+/year	16.5%
4	Trusted Shops Cologne, Germany A German online platform that provides customer reviews, a trusted certification mark, and buyer protection. €40+/month	5.5%
5	Judge.me London, United Kingdom An e-commerce review platform that helps online merchants collect and display customer and product reviews on their stores. Free$15/month	4.5%
6	Facebook Reviews Menlo Park, California, United States A review platform integrated into Facebook Pages that allows users to recommend businesses and share feedback on products or services. Free	2.3%
7	Booking.com Norwalk, Connecticut, United States An online travel platform that allows users to search, compare, and book accommodations, flights, car rentals, airport taxis, and travel experiences. Free$$$	2.2%
8	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.7%
9	WP Review Singapore A WordPress plugin that helps website owners add review functionality to their sites. Free$67/year	1.6%
10	Google Customer Reviews Mountain View, California, United States A free service that allows website owners to collect feedback from customers who've made a purchase on their site. Free	1.1%
11	Loox Tel Aviv, Israel A social proof marketing platform built for Shopify that turns real customers into ambassadors that submit visual reviews, share product experiences, and refer friends. $12.99+/month	1%
12	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	0.8%
13	Verified Reviews Marseille, France A software solution that allows you to collect, manage, and activate all of your real customer reviews. $99+/month	0.7%
14	Capterra Stamford, Connecticut, United States A technology review platform focused on the software industry. Free$$$	0.7%
15	eKomi Berlin, Germany A German customer feedback and review management platform. $65+/month	0.6%
16	EmbedSocial Skopje, Macedonia A social media aggregator that enables brands to collect and embed social media posts or reviews published by other people. Free$29+/month	0.5%
17	Stamped Vancouver, British Columbia, Canada An e-commerce reviews and loyalty platform that helps online retailers collect customer ratings, reward repeat buyers, and manage engagement from a unified dashboard. $23+/month	0.4%
18	Restaurant Guru A restaurant aggregator that provides comprehensive information such as visitor reviews, menus, and photos. Free	0.3%
19	WP Ultimate Review Dhaka, Bangladesh A WordPress plugin for collecting reviews from website visitors along with ratings and other relevant data. Free$29+/year	0.3%
20	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	0.2%
21	Feefo Petersfield, Hampshire, United Kingdom A customer review and feedback management platform that helps businesses collect, verify, and showcase genuine reviews from customers. £99+/month	0.2%
22	GetApp Stamford, Connecticut, United States A software review platform with a focus on SaaS and Cloud based apps. Free$$$	0.2%
23	Reviews.io Berlin, Germany A review platform that allows businesses to better understand their customers and improve their shopping experience. $29+/month	0.1%
24	TrustMate Wroclaw, Poland A tool that allows you to collect, display and manage reviews of your online store or company. $22+/month	0.1%
25	Airbnb San Francisco, California, United States An online marketplace that enables users to book short-term accommodations, including homes, apartments, and hotels offered by hosts worldwide. Free$$$	0.1%

👉 See Also

🌎 Customer Reviews in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,573 websites from Italy.
We currently track the presence of 78 customer review platforms across the web.
Of these, 46 were detected on websites from Italy.
Statistics were last calculated on June 29, 2026.
For more details, see our methodology and disclaimer.