Tripadvisor
Tripadvisor, Needham, Massachusetts, United StatesTripadvisor is a global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide.
It provides review widgets and booking tools for websites, supports millions of listings across travel categories, and offers review moderation, traveler rankings, and badges.
According to our data, Tripadvisor is the second most popular customer review platform on the web.
It has 12.8% of the customer review market share and is detected on 0.6% of all websites.
- π Website
- π¨βπ©βπ¦βπ¦ Community
πΈ Pricing
π Rankings and Market Share
- Customer Reviews
- Rank: 2
- Market share: 12.8%
π Tripadvisor Awards
- π₯ Most popular in Greece in the Customer Reviews category.
- π₯ Most popular in New Zealand in the Customer Reviews category.
- π₯ Most popular in Switzerland in the Customer Reviews category.
- π₯ Most popular in South Africa in the Customer Reviews category.
- π₯ Most popular in Austria in the Customer Reviews category.
- π₯ Most popular in Vietnam in the Customer Reviews category.
- π₯ Most popular in Portugal in the Customer Reviews category.
- π₯ Most popular in Mexico in the Customer Reviews category.
- π₯ Most popular in Thailand in the Customer Reviews category.
- π₯ Most popular in Turkey in the Customer Reviews category.
β‘ Sites Using Tripadvisor
We have data on 20,664 websites that use the Tripadvisor customer review platform. Here is a list of some of the top ranked ones.
The highest rated site using Tripadvisor is wellcomecollection.org.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #13,654 | United Kingdom | English | |
| 2 | #15,089 | Hong Kong | English | |
| 3 | #16,657 | United States | English | |
| 4 | #16,848 | Croatia | Croatian | |
| 5 | #17,131 | United States | British English | |
| 6 | #18,943 | Australia | English | |
| 7 | #21,173 | Netherlands | English | |
| 8 | #21,698 | New Zealand | American English | |
| 9 | #25,366 | United Kingdom | English | |
| 10 | #26,919 | Finland | English | |
| 11 | #27,609 | United Kingdom | English | |
| 12 | #28,393 | France | French | |
| 13 | #29,030 | Brazil | Brazilian Portuguese | |
| 14 | #29,472 | Germany | English | |
| 15 | #31,862 | Russia | Russian | |
| 16 | #38,984 | Australia | English | |
| 17 | #39,749 | Chile | Spanish | |
| 18 | #41,535 | Iceland | English | |
| 19 | #43,413 | Paraguay | Spanish | |
| 20 | #47,388 | United Kingdom | English |
π Usage Statistics
Most of the sites that use Tripadvisor:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Travel category.
Most of the sites using Tripadvisor are from the United States, the United Kingdom, and Italy.
- United States 18.3%
- United Kingdom 8.5%
- Italy 7%
- Spain 4.3%
- France 3.8%
- Australia 3.4%
- Greece 3.4%
- Germany 2.7%
- Canada 2.3%
- Other 46.3%
Most Tripadvisor users speak English, Spanish, or Italian.
- English 64.9%
- Spanish 5.3%
- Italian 5.2%
- German 4.3%
- French 4.2%
- Portuguese 2.4%
- Japanese 1.6%
- Dutch 1.6%
- Polish 1.3%
- Other 9.2%
The Tripadvisor customer review platform is especially popular on .com top-level domains.
- .com 53.1%
- .co.uk 4.7%
- .it 3.9%
- .com.au 2.7%
- .org 2.6%
- .de 1.9%
- .gr 1.9%
- .ch 1.4%
- .co.nz 1.3%
- Other 26.5%
The primary market segments for websites utilizing Tripadvisor include travel, marketing and merchandising, and restaurants.
- Travel 49%
- Marketing/Merchandising 8.6%
- Restaurants 8.4%
- Recreation/Hobbies 7.9%
- Art/Culture/Heritage 5.6%
- Education/Reference 2.7%
- Sports 2.6%
- Business 2.3%
- Online Shopping 2.1%
- Other 10.8%
π΅οΈ Similar Technologies
These are some of the best Tripadvisor alternatives.
π Compare Alternatives
Compare Tripadvisor toβ¦
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- β Market leaders
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- π All options
Trustindex㪠Frequently Asked Questions
What is the company behind Tripadvisor?
Tripadvisor is owned by Tripadvisor, Inc., headquartered in Needham, Massachusetts, United States.
Which country uses Tripadvisor the most?
The majority of Tripadvisor users are from the United States.
Who uses Tripadvisor?
According to our data, Tripadvisor is used on thousands of sites, including such established ones as wellcomecollection.org,
oceanpark.com.hk, and
monticello.org.
Is Tripadvisor used on government websites?
Yes, for example, it is used by awm.gov.au.
Do academic institutions use Tripadvisor?
Yes. In total, we know of 2 academic websites in the United States that use Tripadvisor.
How does Tripadvisor stack up against the competition?
Tripadvisor is one of the most popular customer review platforms, second only to 
Trustpilot.
What are the alternatives to Tripadvisor?
Alternatives and possible competitors to Tripadvisor may include 
Yelp, Restaurant Guru, and
Facebook Reviews.
π See Also
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.