Trustpilot
Trustpilot is a global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation.
It hosts over 300 million reviews, provides tools for review collection, analytics including sentiment and topic categorization, a proprietary TrustScore metric, and AI-assisted response and trend forecasting features for businesses.
According to our data, Trustpilot is the most popular customer review platform on the web.
It has 19.6% of the customer review market share and is detected on 0.9% of all websites.
- π Website
- π Links
WikipediaπΈ Pricing
Trustpilot is available in both free and paid versions.
(200 review invites)$3,588+/year
(500 review invites)$7,548+/year
(5,000 review invites)$13,188+/year
π Rankings and Market Share
- Customer Reviews
- Rank: 1
- Market share: 19.6%
π Trustpilot Awards
- π₯ Most popular in the United Kingdom in the Customer Reviews category.
- π₯ Most popular in the Netherlands in the Customer Reviews category.
- π₯ Most popular in Italy in the Customer Reviews category.
- π₯ Most popular in France in the Customer Reviews category.
- π₯ Most popular in Denmark in the Customer Reviews category.
- π₯ Most popular in Sweden in the Customer Reviews category.
- π₯ Most popular in Ireland in the Customer Reviews category.
- π₯ Most popular in Belgium in the Customer Reviews category.
- π₯ Most popular in Norway in the Customer Reviews category.
- π₯ Most popular in Cyprus in the Customer Reviews category.
β‘ Sites Using Trustpilot
We have data on 31,797 websites that use the Trustpilot customer review platform. Here is a list of some of the top ranked ones.
The highest rated site using Trustpilot is 
godaddy.com.
| # | Website | π | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | godaddy.com |
www.godaddy.com | #106 | United States | American English |
| 2 |  jotform.com |
jotform.com | #173 | United States | English |
| 3 | wise.com | #231 | United Kingdom | American English | |
| 4 | trustpilot.com |
#284 | English | ||
| 5 | www.swagbucks.com | #319 | United States | English | |
| 6 | crazygames.com | #509 | English | ||
| 7 | poki.com | #651 | English | ||
| 8 | #788 | Germany | German | ||
| 9 |  bunny.net |
bunny.net | #1,016 | United States | English |
| 10 |  iubenda.com |
iubenda.com | #1,063 | Italy | American English |
| 11 | www.eset.com | #1,333 | United States | American English | |
| 12 | www.xe.com | #1,354 | United States | English | |
| 13 | www.one.com | #1,356 | Sweden | British English | |
| 14 | aktuality.sk | #1,399 | Slovakia | Slovak | |
| 15 |  clickup.com |
clickup.com | #1,420 | United States | English |
| 16 | www.vistaprint.com | #1,492 | United States | American English | |
| 17 | me-qr.com | #1,498 | English | ||
| 18 | experian.com | #1,556 | United States | American English | |
| 19 | www.thetrainline.com | #1,621 | United Kingdom | American English | |
| 20 | #1,676 | United States | English |
π Usage Statistics
Most of the sites that use Trustpilot:
- are located in the United Kingdom
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Trustpilot are from the United Kingdom, the Netherlands, and the United States.
- United Kingdom 25.9%
- Netherlands 13%
- United States 12.6%
- Italy 6.2%
- France 6.1%
- Germany 5.8%
- Denmark 5.5%
- Sweden 2.7%
- Spain 2.6%
- Other 19.6%
Most Trustpilot users speak English, Dutch, or French.
- English 66.2%
- Dutch 5.3%
- French 5.2%
- German 5%
- Italian 5%
- Danish 4.2%
- Spanish 2.6%
- Swedish 2%
- Polish 0.5%
- Other 4%
The Trustpilot customer review platform is especially popular on .com and .co.uk top-level domains.
- .com 45.5%
- .co.uk 13.5%
- .dk 4.1%
- .nl 4%
- .it 3.6%
- .de 3.4%
- .fr 2.6%
- .se 1.9%
- .net 1.5%
- Other 19.9%
The primary market segments for websites utilizing Trustpilot include online shopping, marketing and merchandising, and business.
- Online Shopping 30.8%
- Marketing/Merchandising 13.5%
- Business 12.4%
- Internet Services 6.3%
- Fashion/Beauty 5.7%
- Travel 4.5%
- Finance/Banking 4.2%
- Software/Hardware 2.7%
- Real Estate 2.5%
- Other 17.4%
π΅οΈ Similar Technologies
These are some of the best Trustpilot alternatives.
Better Business Bureauπ Compare Alternatives
Compare Trustpilot toβ¦
- π΅οΈ Similar platforms
- β Market leaders
- π‘ More alternatives
- π All options
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Google Customer Reviews㪠Frequently Asked Questions
Where is Trustpilot's headquarters?
Trustpilot is located in Copenhagen, Denmark.
Does Trustpilot offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost?
Trustpilot is priced from $299 per month (paid annually) for the Plus plan.
Which country uses Trustpilot the most?
The majority of Trustpilot users are from the United Kingdom.
Who uses Trustpilot?
According to our data, Trustpilot is used on thousands of sites, including such established ones as godaddy.com, jotform.com, and wise.com.
Do academic institutions use Trustpilot?
Yes. Overall, we know of 8 academic websites in the United States that use Trustpilot.
How does Trustpilot stack up against the competition?
Trustpilot is the most popular customer review platform on the market, surpassing all others.
What are the alternatives to Trustpilot?
Alternatives and possible competitors to Trustpilot may include 
Tripadvisor, 
Trustindex, and 
Yelp.
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,522,912 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.