🆚 Google Customer Reviews vs. Trustpilot

Type

Customer review platform
Customer review platform

About

Google Customer Reviews is a free service in Google Merchant Center that allows online stores to collect verified post-purchase feedback from customers through email surveys.

It displays an opt-in survey after checkout, contributes verified responses to Google Store Ratings used in search and shopping ads, and provides a customizable badge for participating websites.

Trustpilot is a global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation.

It hosts over 300 million reviews, provides tools for review collection, analytics including sentiment and topic categorization, a proprietary TrustScore metric, and AI-assisted response and trend forecasting features for businesses.

Headquarters

Mountain View, California, United States
Copenhagen, Denmark

Website

Pricing

Free ✔️
Free version ✔️ 50 monthly review invitations, disallows embedding of reviews
Plus
(200 review invites)
$3,588+/year
Premium
(500 review invites)
$7,548+/year
Advanced
(5,000 review invites)
$13,188+/year
Enterprise Custom

Categories

Customer Reviews › Rank #11
Customer Reviews › Rank #1

Popularity

Determined by the number of sites using each technology.

The Trustpilot customer review platform is 9 times more popular than Google Customer Reviews.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Trustpilot is more popular in the United Kingdom, the United States, and the Netherlands, while Google Customer Reviews is more popular in Poland, Brazil, and Turkey.
United Kingdom
United States
Netherlands
France
Germany
Italy
Denmark
Spain
Australia
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Trustpilot is more popular than Google Customer Reviews in all market segments.
Online Shopping
Marketing/Merchandising
Business
Internet Services
Fashion/Beauty
Travel
Finance/Banking
Software/Hardware
Real Estate
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#17,589
#24,370
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Name
Rank
View more ➝

See also

🗃️ About This Data