🆚 Facebook vs. LinkedIn

Compare technologies based on real-world usage data *

📈 Facebook is twice as popular as LinkedIn.
🌎 Facebook is more popular in the United States, the United Kingdom, and Germany.
🌍 LinkedIn is more popular in Saint Vincent and the Grenadines, and Saint Helena.

Facebook

Type

Social media platform

About

Facebook is a social media platform owned by Meta.

It enables users to create profiles, post text, photos, and videos, join groups, follow pages, and interact through reactions and comments. With about 3 billion monthly active users, Facebook is currently the most popular social media platform in the world.

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

Headquarters

Menlo Park, California, United States

Mountain View, California, United States

Website

facebook.com #2

linkedin.com #9

Pricing

Free ✔️

Free version ✔️

Premium Career$29.99/month

Premium Business$59.99/month

Recruiter Lite$170/month

Recruiter$835/month

Popularity

Determined by the number of sites using each technology.

The Facebook social media platform is 2.5 times more popular than LinkedIn.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Facebook is more popular in the United States, the United Kingdom, and Germany, while LinkedIn is more popular in Saint Vincent and the Grenadines, and Saint Helena.

United States

United Kingdom

Germany

France

Italy

Spain

Australia

India

Netherlands

Brazil

Awards

🥇 Most popular in the United States in the Social Media category.
🥇 Most popular in the United Kingdom in the Social Media category.
🥇 Most popular in Germany in the Social Media category.
🥇 Most popular in France in the Social Media category.
🥇 Most popular in Italy in the Social Media category.

🥇 Most popular in the United States in the Job Boards category.
🥇 Most popular in the United Kingdom in the Job Boards category.
🥇 Most popular in Germany in the Job Boards category.
🥇 Most popular in France in the Job Boards category.
🥇 Most popular in the Netherlands in the Job Boards category.

Popularity by domain category

Determined by the number of sites in each category.

Facebook is more popular among sites focused on business, education and reference, and Internet services, while LinkedIn is more commonly used on online shopping and sports sites.

Business

Education/Reference

Internet Services

Blogs/Wiki

Marketing/Merchandising

Travel

Health

Entertainment

Non-Profit/Advocacy/NGO

General News