🆚 Firebase Cloud Messaging vs. Omnisend

Compare technologies based on real-world usage data *

Type

Push notification platform
Marketing automation platform

About

Firebase Cloud Messaging (FCM) is a cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost.

It supports both notification and data messages (up to 4096 bytes), lets developers target a single device, groups of devices, or topic-subscribed devices, allows custom notification content (priority, TTL, custom data, sounds, scheduling), and integrates with Google Analytics to track delivery and engagement.

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, Ecwid, and nopCommerce.

Headquarters

Mountain View, California, United States
London, United Kingdom

Website

Pricing

Free ✔️
Free version ✔️250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA$0.015
Canada$0.025
UK$0.082
Germany$0.15

Categories

Push Notifications › Rank #6
Push Notifications › Rank #5
Marketing Automation › Rank #11

Popularity

Determined by the number of sites using each technology.

The Omnisend marketing automation platform is 1.1 times more popular than Firebase Cloud Messaging.
Total websites

Market share

Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

Omnisend is more popular in the United States, the United Kingdom, and Lithuania, while Firebase Cloud Messaging is more popular in India, Italy, and Russia.
United States
India
United Kingdom
Lithuania
Italy
Germany
Russia
France
Australia
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Omnisend is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while Firebase Cloud Messaging is more commonly used on general news, business, and blogs and wiki sites.
Online Shopping
General News
Marketing/Merchandising
Business
Blogs/Wiki
Fashion/Beauty
Entertainment
Sports
Education/Reference
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#7,673
#26,289
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.