🆚 Google URL Shortener vs. Google Optimize

Compare technologies based on real-world usage data *

Type

Legacy technology
Legacy technology

About

Google URL Shortener is a deprecated link service from Google.

Google Optimize was a free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

Categories

Legacy › Rank #3
Legacy › Rank #21

Popularity

Determined by the number of sites using each technology.

Google URL Shortener legacy technology is 11 times more popular than Google Optimize.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Google URL Shortener is more popular in the United States, Japan, and Spain, while Google Optimize is more popular in China and Anguilla.
United States
Japan
Spain
Australia
Germany
United Kingdom
India
Brazil
Italy
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google URL Shortener is more popular than Google Optimize in all market segments.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Health
Travel
Internet Services
Real Estate
Fashion/Beauty
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#358
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.