🆚 Google Forms vs. Qualtrics

Compare technologies based on real-world usage data *

📈 Google Forms is much more popular than Qualtrics.
🌍 Google Forms is more popular in all countries.

Google Forms

Qualtrics

Type

Form builder

Customer feedback tool

About

Google Forms is a cloud-based data collection and survey management software included in Google Workspace that lets users build, share, and collaborate on online forms, quizzes, and surveys in real time.

It supports a drag-and-drop form builder with multiple question types, conditional logic and response validation, real-time response summaries with charts, unlimited submissions stored in Google Sheets for analysis, and easy sharing via links or embeds.

Qualtrics is a cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports.

It offers multi-channel survey distribution with more than 20 question types, over 50 free survey templates, Survey Flow logic with branching and randomization, advanced analytics with AI-powered text and sentiment analysis, and video feedback capabilities that capture and analyze customer-recorded video responses with automatic transcription.

Headquarters

Mountain View, California, United States

Provo, Utah, United States

Website

workspace.google.com

qualtrics.com #1,072

Pricing

Free version ✔️Personal

Google WorkspaceBusiness Starter (30 GB)$84/user/year
Business Standard (2 TB)$168/user/year
Business Plus (5 TB)$264/user/year

Free version ✔️3 active surveys, 500 total responses

Strategic Research
(1K+ responses)$5,040+/year

Popularity

Determined by the number of sites using each technology.

Google Forms technology is 10 times more popular than Qualtrics.

Total websites

Market share

Feedback

Popularity by country

Determined by the number of sites detected from each country.

Google Forms is more popular than Qualtrics in all countries.

United States

Japan

India

Brazil

Spain

United Kingdom

France

Ukraine

Canada

Argentina

Awards

🥈 Second most popular in Japan in the Forms category.
🥈 Second most popular in Japan in the Feedback category.
🥈 Second most popular in Ukraine in the Feedback category.
🥈 Second most popular in Ukraine in the Forms category.
🥈 Second most popular in Thailand in the Feedback category.

⭐ 9th most popular in Argentina in the Feedback category.
🔥 13rd most popular in the United States in the Feedback category.
🔥 13rd most popular in Germany in the Feedback category.
🔥 14th most popular in Canada in the Feedback category.
🔥 14th most popular in Sweden in the Feedback category.

Popularity by domain category

Determined by the number of sites in each category.

Google Forms is more popular among sites focused on education and reference, business, and marketing and merchandising, while Qualtrics is more commonly used on finance and banking sites.

Education/Reference

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Non-Profit/Advocacy/NGO

Health

Sports

Travel

Entertainment