⚡ Customer Feedback Tools in Japan

Customer feedback tools are software solutions that help collect user opinions and experience ratings through various methods such as forms, surveys, quizzes, upvotes, and polls.

Japan is an East Asian country with a population of around 125 million people.

According to our statistics, customer feedback tools are used on 19.4% of websites from Japan.

Statistics based on 160K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top feedback tools in Japan in 2026, based on market share.

The most popular is Contact Form 7, which dominates the market with an overwhelming 89% share.
It is followed by Google Forms with 7.7% and FormRun with 1.1%.

Contact Form 7 89%
Google Forms 7.7%
FormRun 1.1%
WPForms 0.9%
HubSpot Forms 0.8%
Hotjar 0.6%
Mouseflow 0.4%
Lucky Orange 0.3%
Crazy Egg 0.3%
123 Form Builder 0.1%
Formidable Forms 0.1%
Microsoft Forms 0.1%
Crema 0.07%
Gravity Forms 0.07%
PageProofer 0.06%

🚀 Highlights

Here is a list of the top tools that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Google Forms ^(-3)
3. FormRun ^(-41)
5. HubSpot Forms ^(-1)
7. Mouseflow ^(-7)
8. Lucky Orange ^(-1)
10. 123 Form Builder ^(-10)
12. Microsoft Forms ^(-10)
13. Crema ^(-19)
15. PageProofer ^(-48)
17. Medallia ^(-10)

✨ Best Feedback Tools

Below is a more detailed list of the top 25 of the 49 feedback tools used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Contact Form 7 Fukuoka, Japan A free WordPress plugin that allows users to create and customize contact forms and other types of forms for their websites. FreeOpen source	89%
2	Google Forms Mountain View, California, United States A cloud-based data collection and survey management software included in Google Workspace that lets users build, share, and collaborate on online forms, quizzes, and surveys in real time. Free$7+/user/month	7.7%
3	FormRun Tokyo, Japan A Japanese online form builder.	1.1%
4	WPForms West Palm Beach, Florida, United States A WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms without coding. FreeOpen source$49.50+/year	0.9%
5	HubSpot Forms Cambridge, Massachusetts, United States An online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding. Free$20+/seat/month	0.8%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	0.6%
7	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.4%
8	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.3%
9	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.3%
10	123 Form Builder Online form builder for creating forms and surveys with 3000+ form templates and 45+ integrations with third-party tools including Salesforce, Zendesk, PayPal, Zapier, Mailchimp, HubSpot, and Marketo. Free$37+/month	0.1%
11	Formidable Forms Riverton, Utah, United States A forms plugin for WordPress that provides a drag-and-drop builder to create contact forms, surveys, quizzes, payment and calculator forms, user registration, and custom data-driven applications without coding. FreeOpen source$39.50+/year	0.1%
12	Microsoft Forms Redmond, Washington, United States A web-based app that lets individuals, small businesses, schools, and government organizations easily create surveys, quizzes, polls, and other types of forms. Free$19.99+/year	0.1%
13	Crema Seoul, Korea A Korean customer review management system. Free$10+/month	0.07%
14	Gravity Forms Virginia Beach, Virginia, United States A WordPress plugin that enables site owners to create and manage online forms for collecting data directly within WordPress websites. $59+/year	0.07%
15	PageProofer Newmarket, Ontario, Canada A visual annotation and website feedback tool that lets users leave notes, drawings, screenshots, and screen recordings pinned to specific web page elements to communicate design issues and bugs. $39+/month	0.06%
16	Typeform Barcelona, Spain A cloud-based online form building and survey software that lets users create interactive forms, surveys, quizzes, and conversational experiences with customizable designs. Free$39+/month	0.06%
17	Medallia San Francisco, California, United States A customer experience management platform that helps companies listen, understand, and take action on employee feedback. $20,000+/year	0.05%
18	JotForm San Francisco, California, United States An online form builder that enables users to create, customize, share, and manage web forms, surveys, and data collection tools without coding. Free$39+/month	0.05%
19	Zoho Forms Chennai, India An online form builder that enables users to create, share, and collect data through customizable forms, available as a web application and mobile apps for iOS and Android. Free$12+/month	0.05%
20	Qualtrics Provo, Utah, United States A cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports. Free$420+/month	0.04%
21	MetForm Dhaka, Bangladesh A drag-and-drop WordPress form builder plugin for Elementor that lets users visually design custom forms without coding. FreeOpen source$39+/year	0.04%
22	Ninja Forms Cleveland, Tennessee, United States A WordPress form builder with 28+ free drag-and-drop form fields, default values, calculations, customizable success messages and more. FreeOpen source$59.40+/year	0.04%
23	SurveyMonkey San Mateo, California, United States An online survey platform that lets users create, send, and analyze surveys and forms to collect structured feedback and response data. Free$99+/month	0.04%
24	User Feedback West Palm Beach, Florida, United States A WordPress plugin for creating feedback forms, user surveys, and polls, available in lite and premium versions. FreeOpen source$49.50+/year	0.04%
25	Wufoo San Mateo, California, United States Cloud-based form builder that makes it easy to create registration forms, application forms, surveys, contact forms, payment forms, and more. Free$19+/month	0.03%

👉 See Also

🌎 Feedback in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 160,338 websites from Japan.
We currently track the presence of 90 feedback tools across the web.
Of these, 49 were detected on websites from Japan.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.