🆚 Google Identity vs. Microsoft Identity Platform

Compare technologies based on real-world usage data *

📈 Google Identity is much more popular than Microsoft Identity Platform.
🌎 Google Identity is more popular in the United States, the United Kingdom, and India.
🌍 Microsoft Identity Platform is more popular in Norway.

Google Identity

Microsoft Identity Platform

Type

Authentication service

About

Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.

It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.

The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.

Headquarters

Mountain View, California, United States

Redmond, Washington, United States

Website

developers.google.com/identity

developer.microsoft.com

Pricing

Free ✔️

Microsoft Entra IDFree version ✔️
$6+/user/month

Popularity

Determined by the number of sites using each technology.

The Google Identity authentication service is 10 times more popular than Microsoft Identity Platform.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Identity is more popular in the United States, the United Kingdom, and India, while Microsoft Identity Platform is more popular in Norway.

United States

United Kingdom

India

Germany

France

Brazil

Spain

Netherlands

Canada

Australia