🆚 Google Optimize vs. Oribi

Compare technologies based on real-world usage data *

Type

Legacy technology
Legacy technology

About

Google Optimize was a free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.

Oribi is an all-in-one marketing analytics solution acquired by LinkedIn.

It is no longer available as a standalone product and has been integrated into the LinkedIn Marketing Solutions platform to enhance features such as campaign attribution and advertiser insights.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

Categories

Legacy › Rank #21
Legacy › Rank #30

Popularity

Determined by the number of sites using each technology.

Google Optimize legacy technology is 2.3 times more popular than Oribi.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands, while Oribi is more popular in Germany, Singapore, and Austria.
United States
United Kingdom
Netherlands
Germany
Japan
Australia
Brazil
France
Spain
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Optimize is more popular among sites focused on business, online shopping, and marketing and merchandising, while Oribi is more commonly used on public information sites.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Internet Services
Software/Hardware
Health
Education/Reference
Fashion/Beauty
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#358
View more ➝
Name
Rank
#484
#1,333
#1,559
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.