🆚 Google Optimize vs. Oribi
- 📈 Google Optimize is twice as popular as Oribi.
- 🌎 Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 Oribi is more popular in Germany, Switzerland, and Singapore.
Statistics based on 3.3M+ analyzed websites. About this data
Google Optimize
OribiType
Legacy technology
Legacy technology
About
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Oribi is an all-in-one marketing analytics solution acquired by 
LinkedIn.
It is no longer available as a standalone product and has been integrated into the LinkedIn Marketing Solutions platform to enhance features such as campaign attribution and advertiser insights.
Headquarters
Mountain View, California, United States
Mountain View, California, United States
Website
Popularity
Determined by the number of sites using each technology.
Google Optimize legacy technology is 2.2 times more popular than Oribi.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands, while Oribi is more popular in Germany, Switzerland, and Singapore.
United States
United Kingdom
Netherlands
Germany
Japan
Australia
Brazil
France
Spain
Canada
Awards
- ⭐ 9th most popular in Chile in the Legacy category.
- ⭐ 10th most popular in Peru in the Legacy category.
- 🔥 12nd most popular in Sweden in the Legacy category.
- 🔥 12nd most popular in Norway in the Legacy category.
- 🔥 13rd most popular in the United Kingdom in the Legacy category.
- 🔥 15th most popular in Belgium in the Legacy category.
- 🔥 16th most popular in the Netherlands in the Legacy category.
- 🔥 17th most popular in Sweden in the Legacy category.
- 🔥 18th most popular in Switzerland in the Legacy category.
- 🔥 18th most popular in Singapore in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google Optimize is more popular among sites focused on business, online shopping, and marketing and merchandising, while Oribi is more commonly used on public information sites.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Internet Services
Software/Hardware
Health
Education/Reference
Fashion/Beauty
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
AddThis
Messenger Customer Chat
Skype
Google Funding Choices🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.