🆚 Google Optimize vs. Oribi

Statistics based on 3.8M+ analyzed websites. About this data
Google Optimize
Oribi

Type

Legacy technology
Legacy technology

About

Google Optimize was a free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.

Oribi is an all-in-one marketing analytics solution acquired by LinkedIn.

It is no longer available as a standalone product and has been integrated into the LinkedIn Marketing Solutions platform to enhance features such as campaign attribution and advertiser insights.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

optimize.google.com

Categories

Legacy › Rank #24
Legacy › Rank #33

Popularity

Determined by the number of sites using each technology.

Google Optimize legacy technology is 2.1 times more popular than Oribi.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands, while Oribi is more popular in Germany, Switzerland, and Finland.
United States
United Kingdom
Netherlands
Germany
Japan
Australia
France
Spain
Brazil
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Optimize is more popular among sites focused on online shopping, marketing and merchandising, and Internet services, while Oribi is more commonly used on business, public information, and motor vehicles sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Finance/Banking
Software/Hardware
Education/Reference
Health
Travel
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#247
#484
#493
faphouse.com
#646
#778
View more ➝
Name
Rank
#9
#342
#484
#1,271
#1,333
View more ➝

See also

🗃️ About This Data