🆚 Google Pay vs. Link

Compare technologies based on real-world usage data *

📈 Google Pay is much more popular than Link.
🌎 Google Pay is more popular in the United States, the United Kingdom, and Germany.
🌍 Link is more popular in Indonesia, Turkey, and Thailand.

Google Pay

Link

Type

Payment service

About

Google Pay is a mobile payment and digital wallet service developed by Google that enables users to make contactless and online payments using supported Android phones, tablets, and wearable devices.

It supports NFC-based tap-to-pay, secure tokenization instead of sharing card numbers, storage of payment cards, transit passes, tickets, and loyalty cards, in-app and web payments, biometric authentication, and broad compatibility with banks and payment networks in many countries.

Link is a one-click checkout feature from Stripe that allows shoppers to securely save and reuse their payment and shipping information across participating online merchants.

It increases conversions by providing faster checkout and works with cards, bank accounts, and Klarna.

Headquarters

Mountain View, California, United States

San Francisco, California, United States

Website

pay.google.com

link.com #13,624

Pricing

Free ✔️

Payment processing, per transactionStandard2.9% + 30¢
Instant Bank Payments2.6% + 30¢
Klarna5.99% + 30¢

Popularity

Determined by the number of sites using each technology.

The Google Pay payment service is 6 times more popular than Link.

Total websites

Market share

Payments

Popularity by country

Determined by the number of sites detected from each country.

Google Pay is more popular in the United States, the United Kingdom, and Germany, while Link is more popular in Indonesia, Turkey, and Thailand.

United States

United Kingdom

Germany

Netherlands

Czech Republic

France

Italy

Australia

Spain

Poland