🆚 GTM4WP vs. Site Kit

Compare technologies based on real-world usage data *

📈 Site Kit is much more popular than GTM4WP.
🌎 Site Kit is more popular in the United States, the United Kingdom, and Spain.
🌍 GTM4WP is more popular in San Marino.

GTM4WP

Site Kit

Type

WordPress plugin

About

Google Tag Manager for WordPress (GTM4WP) is a WordPress plugin that simplifies integration of Google Tag Manager into sites.

It provides an extended data layer with page, post, and user details, tracks scroll depth and media playback, supports WooCommerce tracking and dynamic remarketing, and captures Contact Form 7 events.

Site Kit is the official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.

Headquarters

Budapest, Hungary

Mountain View, California, United States

Website

gtm4wp.com #747,852

sitekit.withgoogle.com

Pricing

Free ✔️Open source

Popularity

Determined by the number of sites using each technology.

The Site Kit WordPress plugin is 6 times more popular than GTM4WP.

Total websites

Market share

WordPress Plugins

Popularity by country

Determined by the number of sites detected from each country.

Site Kit is more popular in the United States, the United Kingdom, and Spain, while GTM4WP is more popular in San Marino.

United States

United Kingdom

Spain

Italy

Japan

France

Brazil

Australia

India

Netherlands

Awards

🔥 12nd most popular in Uruguay in the WordPress Plugins category.
🔥 13rd most popular in Israel in the WordPress Plugins category.
🔥 15th most popular in the Netherlands in the WordPress Plugins category.
🔥 15th most popular in Denmark in the WordPress Plugins category.
🔥 15th most popular in New Zealand in the WordPress Plugins category.

🥉 Third most popular in Indonesia in the WordPress Plugins category.
🥉 Third most popular in Guatemala in the WordPress Plugins category.
🥉 Third most popular in Ghana in the WordPress Plugins category.
🥉 Third most popular in Ethiopia in the WordPress Plugins category.
🥉 Third most popular in Congo in the WordPress Plugins category.

Popularity by domain category

Determined by the number of sites in each category.

Site Kit is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while GTM4WP is more commonly used on online shopping and real estate sites.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Travel

Entertainment

General News

Health

Non-Profit/Advocacy/NGO