🆚 GTM4WP vs. Site Kit

Compare technologies based on real-world usage data *

Type

WordPress plugin
WordPress plugin

About

Google Tag Manager for WordPress (GTM4WP) is a WordPress plugin that simplifies integration of Google Tag Manager into sites.

It provides an extended data layer with page, post, and user details, tracks scroll depth and media playback, supports WooCommerce tracking and dynamic remarketing, and captures Contact Form 7 events.

Site Kit is the official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.

Headquarters

Budapest, Hungary
Mountain View, California, United States

Website

Pricing

Free ✔️Open source
Free ✔️Open source

Categories

WordPress Plugins › Rank #24
WordPress Plugins › Rank #4

Popularity

Determined by the number of sites using each technology.

The Site Kit WordPress plugin is 6 times more popular than GTM4WP.
Total websites

Market share

WordPress Plugins

Popularity by country

Determined by the number of sites detected from each country.

Site Kit is more popular in the United States, the United Kingdom, and Spain, while GTM4WP is more popular in San Marino.
United States
United Kingdom
Spain
Italy
Japan
France
Brazil
Australia
India
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Site Kit is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while GTM4WP is more commonly used on online shopping and real estate sites.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Travel
Entertainment
General News
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,021
View more ➝
Name
Rank
xorgasmo.com
#822
avsubthai.me
#877
#1,210
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.