🆚 Hotjar vs. HubSpot Forms

Compare technologies based on real-world usage data *

Type

Web analytics tool
Form builder

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

HubSpot Forms is an online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding.

It includes a drag-and-drop visual editor with templates and multiple field types, automatic CRM integration with field and property mapping and real-time submission capture, multi-step forms and post-submit redirect actions, conditional logic for smarter questions, and built-in analytics.

Headquarters

St. Julian's, Malta
Cambridge, Massachusetts, United States

Website

Pricing

Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ✔️
Marketing Hub
Starter
(1K contacts)
$20/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month

Categories

Analytics › Rank #7
Feedback › Rank #2
Feedback › Rank #6
Forms › Rank #5

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 3 times more popular than HubSpot Forms.
Total websites

Market share

Feedback

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United States, the United Kingdom, and the Netherlands, while HubSpot Forms is more popular in Japan, Puerto Rico, and Ethiopia.
United States
United Kingdom
Netherlands
Australia
Germany
France
Brazil
Canada
Spain
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular among sites focused on business, online shopping, and marketing and merchandising, while HubSpot Forms is more commonly used on software and hardware, and job search sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Health
Travel
Finance/Banking
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.