🆚 IAB TCF vs. XFN

Compare technologies based on real-world usage data *

Type

Standard
Standard

About

The Transparency & Consent Framework (TCF) is an open-source industry standard developed by IAB Europe that helps companies comply with GDPR and ePrivacy requirements when processing personal data in digital advertising ecosystems.

It defines technical specifications and policies for collecting and communicating user consent choices, standardizes how these preferences are shared between publishers, advertisers, and CMPs, maintains a centralized list of approved vendors, and ensures transparency by giving users clear control over how their data is used.

XHTML Friends Network (XFN) is an HTML microformat that provides a simple way to represent human relationships using links.

Headquarters

Brussels, Belgium

Website

Categories

Standards › Rank #18
Standards › Rank #10

Popularity

Determined by the number of sites using each technology.

XFN is 18 times more popular than IAB TCF.
Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

XFN is more popular in the United States, Germany, and the United Kingdom, while IAB TCF is more popular in the British Virgin Islands.
United States
Germany
United Kingdom
France
Spain
Italy
Netherlands
Australia
Brazil
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

XFN is more popular among sites focused on business, blogs and wiki, and marketing and merchandising, while IAB TCF is more commonly used on sports sites.
Business
Blogs/Wiki
Marketing/Merchandising
Education/Reference
Internet Services
Entertainment
Online Shopping
Travel
General News
Health

Top sites

Top-ranked sites that use these technologies.

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Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.