🆚 Instagram vs. Line

Compare technologies based on real-world usage data *

📈 Instagram is much more popular than Line.
🌎 Instagram is more popular in the United States, Germany, and Japan.
🌍 Line is more popular in Thailand.

Type

Social media platform

Instant messaging app

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

Line is a Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping.

It supports voice and video calls, group chats with up to 500 participants, a Timeline social feed, Line Pay payments, hidden chats with self-deleting messages, and mini-apps.

Headquarters

Menlo Park, California, United States

Tokyo, Japan

Website

instagram.com #5

Pricing

Free ✔️

Free ✔️

Categories

Social Media › Rank #2

Social Media › Rank #10

Instant Messaging › Rank #4

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 43 times more popular than Line.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular in the United States, Germany, and Japan, while Line is more popular in Thailand.

United States

Germany

Japan

United Kingdom

Spain

Italy

Brazil

France

Australia

India

Awards

🥇 Most popular in Brazil in the Social Media category.
🥇 Most popular in Indonesia in the Social Media category.
🥇 Most popular in Iran in the Social Media category.
🥇 Most popular in Korea in the Social Media category.
🥇 Most popular in Chile in the Social Media category.

🥇 Most popular in Japan in the Instant Messaging category.
🥇 Most popular in Taiwan in the Instant Messaging category.
🥉 Third most popular in Thailand in the Instant Messaging category.
🥉 Third most popular in Taiwan in the Social Media category.
🥉 Third most popular in Indonesia in the Instant Messaging category.

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular than Line in all market segments.

Business

Online Shopping

Education/Reference

Blogs/Wiki

Travel

Entertainment

Internet Services

Health

Non-Profit/Advocacy/NGO

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#16

#17

#20

#23

Name

Rank

netkeiba.com

#249

#409

#519

#1,189

starbucks.co.jp

#1,507

Compare alternatives

Technologies with similar characteristics.

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.