🆚 Instagram vs. LinkedIn

Compare technologies based on real-world usage data *

Type

Social media platform
Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

Headquarters

Menlo Park, California, United States
Mountain View, California, United States

Website

Pricing

Free ✔️
Free version ✔️
Premium Career$29.99/month
Premium Business$59.99/month
Recruiter Lite$170/month
Recruiter$835/month

Categories

Social Media › Rank #2
Social Media › Rank #4
Job Boards › Rank #1

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 1.9 times more popular than LinkedIn.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular in the United States, the United Kingdom, and Germany, while LinkedIn is more popular in China, Bangladesh, and Saint Vincent and the Grenadines.
United States
United Kingdom
Germany
France
Spain
Italy
India
Netherlands
Brazil
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular among sites focused on online shopping, education and reference, and blogs and wiki, while LinkedIn is more commonly used on business, Internet services, and software and hardware sites.
Business
Online Shopping
Education/Reference
Internet Services
Blogs/Wiki
Travel
Health
Entertainment
Non-Profit/Advocacy/NGO
General News

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.