🆚 Instagram vs. TikTok

Compare technologies based on real-world usage data *

Type

Social media platform
Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

TikTok is a Chinese social media platform focused on short-form videos.

It lets users record and edit videos with effects and filters, broadcast live streams, view personalized feeds driven by advanced recommendation algorithms, follow creators, and like and comment content.

Headquarters

Menlo Park, California, United States
Haidian, Beijing, China

Website

Pricing

Free ✔️
Free ✔️

Categories

Social Media › Rank #2
Social Media › Rank #6
Video Platforms › Rank #2

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 8 times more popular than TikTok.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular than TikTok in all countries.
United States
Germany
United Kingdom
Japan
Spain
France
Brazil
Italy
Australia
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular among sites focused on business, online shopping, and education and reference, while TikTok is more commonly used on marketing and merchandising, fashion and beauty, and sports sites.
Business
Online Shopping
Education/Reference
Blogs/Wiki
Travel
Entertainment
Internet Services
Health
General News
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.