🆚 Instagram vs. TikTok
Compare technologies based on real-world usage data *- 📈 Instagram is much more popular than TikTok.
- 🌍 Instagram is more popular in all countries.
Type
Social media platform
Social media platform
About
Instagram is a photo and video-sharing social media platform owned by Meta.
Tiktok is a Chinese video-focused social media platform.
Headquarters
Menlo Park, California, United States
Haidian, Beijing, China
Pricing
Free ✔️
Free ✔️
Categories
Popularity
Determined by the number of sites using each technology.
The Instagram social media platform is 12 times more popular than TikTok.
Total websites
Market share
Social Media
Popularity by country
Determined by the number of sites detected from each country.
Instagram is more popular than TikTok in all countries.
United States
Germany
United Kingdom
Japan
Canada
Spain
Italy
Brazil
Australia
France
Awards
- 🥇 Most popular in Indonesia in the Social Media category.
- 🥇 Most popular in Iran in the Social Media category.
- 🥇 Most popular in Korea in the Social Media category.
- 🥇 Most popular in Chile in the Social Media category.
- 🥇 Most popular in Belarus in the Social Media category.
- 🥈 Second most popular in Canada in the Video Platforms category.
- 🥈 Second most popular in Indonesia in the Video Platforms category.
- 🥈 Second most popular in Spain in the Video Platforms category.
- 🥈 Second most popular in France in the Video Platforms category.
- 🥈 Second most popular in Brazil in the Video Platforms category.
Popularity by domain category
Determined by the number of sites in each category.
Instagram is more popular among sites focused on business, marketing and merchandising, and online shopping, while TikTok is more commonly used on fashion and beauty, and recreation and hobbies sites.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Blogs/Wiki
Travel
Entertainment
Internet Services
Sports
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Meta company profile
ByteDance company profileData updated
* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.
When interpreting and using the results, please read our methodology and disclaimer.