🆚 Instagram vs. Viber

Compare technologies based on real-world usage data *

📈 Instagram is much more popular than Viber.
🌍 Instagram is more popular in all countries.
⭐ Viber is particularly popular in Ukraine.

Type

Social media platform

Instant messaging app

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

Viber is a free, cross-platform instant messaging and calling application owned by Rakuten.

It supports text, voice, and video messaging, one-on-one and group calls, end-to-end encryption by default, group chats with up to 250 participants, communities with unlimited members, disappearing messages, custom stickers and GIFs, and low-cost calls to phone numbers through Viber Out.

Headquarters

Menlo Park, California, United States

Tokyo, Japan

Website

instagram.com #5

viber.com #1,179

Pricing

Free ✔️

Free ✔️

Phone callsWorld (unlimited mins)$5.99/month
USA (unlimited mins)$1.99/month
UK (100 mins)$1.99/month
Germany (100 mins)$1.99/month

Categories

Social Media › Rank #2

Social Media › Rank #20

Instant Messaging › Rank #8

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 123 times more popular than Viber.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular than Viber in all countries.

United States

Germany

United Kingdom

Japan

Spain

Italy

Brazil

France

Australia

India

Awards

🥇 Most popular in Brazil in the Social Media category.
🥇 Most popular in Indonesia in the Social Media category.
🥇 Most popular in Iran in the Social Media category.
🥇 Most popular in Korea in the Social Media category.
🥇 Most popular in Chile in the Social Media category.

🥇 Most popular in Serbia in the Instant Messaging category.
🥇 Most popular in Bosnia and Herzegovina in the Instant Messaging category.
🥈 Second most popular in Ukraine in the Instant Messaging category.
🥈 Second most popular in Belarus in the Instant Messaging category.
🥈 Second most popular in Bulgaria in the Instant Messaging category.

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular than Viber in all market segments.

Business

Online Shopping

Education/Reference

Blogs/Wiki

Travel

Entertainment

Internet Services

Health

Non-Profit/Advocacy/NGO

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#16

#17

#20

#23

Name

Rank

#1,587

#1,715

#2,115

#2,397

#2,537

Compare alternatives

Technologies with similar characteristics.

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.