🆚 Instagram vs. WhatsApp

Compare technologies based on real-world usage data *

Type

Social media platform
Instant messaging app

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

WhatsApp is an instant messaging and Voice over IP (VoIP) service owned by Meta.

It allows users to send text and voice messages, share photos, videos, documents, and locations, make voice and video calls including group calls, supports end-to-end encryption, and provides a Business API for large-scale messaging and automation.

Headquarters

Menlo Park, California, United States
Menlo Park, California, United States

Website

Pricing

Free ✔️
Free ✔️
WhatsApp Business, US rate per conversation
Free version ✔️1,000 free service conversations/month
Marketing$0.025
Authentication$0.0135
Utility$0.004
Service$0

Categories

Social Media › Rank #2
Social Media › Rank #5
Instant Messaging › Rank #1

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 8 times more popular than WhatsApp.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular in the United States, Germany, and the United Kingdom, while WhatsApp is more popular in Russia, Thailand, and China.
United States
Germany
United Kingdom
Brazil
Spain
Japan
Italy
India
France
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular among sites focused on business, online shopping, and education and reference, while WhatsApp is more commonly used on marketing and merchandising, and fashion and beauty sites.
Business
Online Shopping
Education/Reference
Travel
Blogs/Wiki
Entertainment
Internet Services
Health
General News
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.