🆚 Instagram vs. X

Compare technologies based on real-world usage data *

Type

Social media platform
Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

X, formerly known as Twitter, is a social media platform that allows users to post short messages, images, and videos.

It supports posting ("posts" replaced "tweets" after rebranding), reposting, live audio Spaces, direct messages, hashtags, mentions, and an AI assistant called Grok that can reply to posts, answer questions, and generate images.

Headquarters

Menlo Park, California, United States
Bastrop, Texas, United States

Website

Pricing

Free ✔️
Free version ✔️
X Premium
Basic$3/month
Premium$8/month
Premium+$16/month

Categories

Social Media › Rank #2
Social Media › Rank #3

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 1.2 times more popular than X.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular in the United States, Germany, and Spain, while X is more popular in the United Kingdom, Japan, and Ireland.
United States
United Kingdom
Germany
Japan
Spain
France
Italy
India
Netherlands
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular among sites focused on online shopping, education and reference, and health, while X is more commonly used on business, blogs and wiki, and Internet services sites.
Business
Online Shopping
Education/Reference
Blogs/Wiki
Internet Services
Entertainment
Marketing/Merchandising
General News
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#12
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.