🆚 Kochava vs. SegmentStream

Type

Marketing attribution platform
Web analytics tool

About

Kochava is an omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns.

It provides multi-touch attribution based on impressions, clicks, installs, and in-app events, configurable attribution windows, real-time reporting, fraud detection, deep linking, and measurement across platforms including mobile, web, desktop, CTV and OTT streaming devices.

SegmentStream is a cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.

Headquarters

Sandpoint, Idaho, United States
London, United Kingdom

Website

Pricing

Free version ✔️10K conversions/month
Foundation
(33K conversions)
$500+/month
Enterprise
(200K MAU)
$2,000+/month

Categories

Marketing Attribution › Rank #22
Marketing Attribution › Rank #28
Analytics › Rank #151
Analytics › Rank #172
Conversion Optimization › Rank #131

Popularity

Determined by the number of sites using each technology.

The Kochava marketing attribution platform is 2 times more popular than SegmentStream.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Kochava is more popular in the United States, Germany, and Mexico, while SegmentStream is more popular in the Netherlands, the United Kingdom, and Australia.
United States
Netherlands
Germany
United Kingdom
Mexico
Australia
Italy
Sweden
Cyprus
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Kochava is more popular among sites focused on entertainment, sports, and general news, while SegmentStream is more commonly used on business, finance and banking, and marketing and merchandising sites.
Entertainment
Business
Finance/Banking
Marketing/Merchandising
Education/Reference
Online Shopping
Sports
General News
Streaming Media
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,098
#1,414
#1,946
View more ➝
Name
Rank
#3,023
#7,534
#15,774
#18,056
View more ➝

See also

🗃️ About This Data