🆚 LeadSquared vs. OptinMonster

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Conversion optimization tool

About

LeadSquared is a sales automation platform that includes lead management, CRM and email marketing tools.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

Bengaluru, India
West Palm Beach, Florida, United States

Website

Pricing

Free version ❌
Sales CRM
Sales Pro$25/user/month
Sales Super$50/user/month
Marketing Automation
Marketing Pro
(100K emails, 1K chatbot sessions)
$1,067/month
Marketing Super
(250K emails, 2K chatbot sessions)
$1,779/month
Free version ✔️3 campaigns + 500 campaign impression credits
Basic$84/year
Plus$228/year
Pro$348/year
Growth$84/year

Categories

Marketing Automation › Rank #57
CRM › Rank #35
Lead Generation › Rank #43
Lead Generation › Rank #1
Conversion Optimization › Rank #3
A/B Testing › Rank #3

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 33 times more popular than LeadSquared.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, the United Kingdom, and Australia, while LeadSquared is more popular in India.
United States
United Kingdom
Australia
Canada
India
Germany
Netherlands
France
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular than LeadSquared in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Internet Services
Travel
Non-Profit/Advocacy/NGO
Health
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.